164 video ads from 11 life insurance companies in the Meta Ad Library, 143 running now.
These are the video ads life insurance companies bought through Meta, the ads people see on Facebook and Instagram: 164 creatives from 11 advertisers, read from the Meta Ad Library on October 8, 2026, 143 of them still running. The median one ran 21 days and the longest 223.
Life insurance ads are read by someone buying for a person who is not them, so the creative is the family, and the price is a month, not a benefit.
Live ads first, then the ones that stopped most recently. Every card carries the advertiser that ran it and how long it ran.
+152 more life insurance video ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
The longest-running one from each advertiser, in its own words. Nobody keeps paying to deliver an ad that is not working, so these are the ones worth copying first.
Drive less, pay less.Lemonade · running 223 days
Plan for your futureMassMutual · running 168 days
Start Your Free Trial, No Credit CardLadder · running 166 days
Get a life insurance quote.State Farm · running 153 days
Make your clients’ retirement realPrudential · running 93 days
Once I got married and had kids, one question sat in the back of my mind: if something happened to me tomorro…Policygenius · running 45 days
Learn more is the button on 72 percent of them, Get quote on 12, Shop now on 8.
5 percent open with a question, 5 percent put a number in the first line, and 0 percent lead with an emoji.