359 Facebook ads from 14 home insurers, 290 running now.
These are the Facebook ads home insurers run, read from the Meta Ad Library on October 8, 2026: 359 ads from 14 advertisers, 290 still running. Below are the ones that ran longest, what they ask people to do, the formats and offers that carry the category, and how to start your own.
Home insurance ads appear after a storm or a renewal, and they sell the replacement of a house the viewer already owns rather than the idea of coverage.
The longest-running ad from each advertiser, in its own words. Nobody keeps paying to deliver a Facebook ad that is not working, so these are the ones to copy first.
You barely drive, and when you do, you drive safely.Lemonade · running 426 days
Obten la cobertura adecuada para tu hogar.American Home Shield · running 426 days
Start strong with AllstateAllstate · running 365 days
Let our team tell you moreNationwide · running 257 days
Are you eligible for membership?USAA · running 242 days
You could get personalized life insurance quotes today.Policygenius · running 157 days
Live ads first, then the ones that stopped most recently. Every card carries the advertiser that ran it and how long it ran.
+347 more home insurance Facebook ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
35 percent ask for the lead on Facebook itself, with a form, a message or a call, instead of sending people to a website.
4 percent open with a question, 7 percent put a number in the first line, and 0 percent lead with an emoji.
These ads fall under the Meta Special Ad Category for financial products and services. Advertisers have to declare it, the ad set cannot target by age, gender or ZIP code, and many detailed targeting options are unavailable.
Video ads lead among home insurers. Start there, and test the second format against it rather than spreading spend across every placement at once.
An offer, a launch or a limited drop gives the ad a job beyond awareness. 8 percent of the home insurance ads here lead with a discount.
Take the hook, the first frame and the offer structure from the ads that run longest, then make them yours. A copied ad looks like the original; a copied structure looks like a winner.
The median home insurance ad here stayed up 30 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.