13 home insurers have 6,057 ads in the Meta Ad Library between them, and 3,995 of those were running when we read it on October 8, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Home insurance ads appear after a storm or a renewal, and they sell the replacement of a house the viewer already owns rather than the idea of coverage.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Brand | Ads in library | Running now | Read here |
|---|---|---|---|
| State Farm | 283 | 229 | 35 |
| Allstate | 528 | 518 | 39 |
| Lemonade | 670 | 553 | 31 |
Brand pages: State Farm · Allstate · Lemonade · Hippo · Travelers · USAA · Farmers · Nationwide · Amica · Chubb · Progressive · Branch · Policygenius
Meta Ad Library, read October 8, 2026. Library and active counts are Meta’s own. 13 of these home insurers have enough creative on file for a page of their own.
video leads at 45 percent of the 419 creatives read here, with carousel at 29 percent and static at 26. Get quote carries 38 percent of the calls to action.
The median creative here ran 23 days and the longest was still up at 426. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length