6,742 ads from 12 midwifery practices in the Meta Ad Library, 2,568 running now.
12 midwifery practices have 6,742 ads in the Meta Ad Library between them, and 2,568 of those were running when we read it on October 23, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Midwife ads speak to women who want a supported birth without giving up a doctor, so the ones that book pair midwifery with obstetrics, approve a labor comfort tool or a cleaner prenatal, and sound like someone who has attended the birth.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| LILA | 90 | 90 | 6 |
| Oula | 186 | 186 | 6 |
| Perelel | 458 | 458 | 6 |
Meta Ad Library, read October 23, 2026. Library and active counts are Meta’s own.
video leads at 41 percent of the 70 creatives read here, with static at 30 percent and carousel at 29. Learn more carries 35 percent of the calls to action.
The median creative here ran 99 days and the longest was still up at 218. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
it’s the Lila TENS Unit and it has taken me well over a year of development and FDA clearance to get to this…LILA · running 218 days
Hey Knoxville, don't listen to the myths that pain and discomfort in pregnancy is normal.Roots and Wings Midwifery · running 217 days
Midwife ApprovedPerelel · running 197 days
What we don't tell new mums about sleep.Emily Carter · running 151 days
Midwifery-led Care, Fully SupportedOula · running 147 days
Made from a midwife of 15+ yearsThe Pacii · running 146 days
3 percent of these ads open with a question, 9 percent put a number in the first line, and 0 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+6,730 more midwife ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
A first visit is a bigger decision than a purchase, so the ads that book patients and clients offer the easy first step: a consultation, an assessment, an opening this week.
People choose a person, not a building. A face, a name and a sentence in their own voice build more trust than stock imagery, and they set the practice apart from every chain in the feed.
Cost, pain, recovery time, whether it will look natural: the ads that last answer one worry each and link to the answer in full.
Target a radius around the practice and retarget everyone who visited your site or watched your videos. "Learn more" is the most common button here. Call every form lead back the same day.
The median midwife ad here stayed up 99 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 70 creatives. Meta lists 6,742 for these advertisers, and 2,568 are running right now. Sprites' proprietary marketing agent reads every midwife ad running now, writes ads for your practice in the styles that work, and launches them on Facebook, Instagram and Google once you approve.