2,437 ads from 12 nut butter brands in the Meta Ad Library, 2,428 running now.
12 nut butter brands have 2,437 ads in the Meta Ad Library between them, and 2,428 of those were running when we read it on October 23, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Nut butter ads rarely sell the jar, they sell what to do with it, a toast upgrade, a holiday treat, a viral loaf recipe, with creators making the dish and a small first-order discount closing the sale.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| American Dream | 93 | 93 | 6 |
| American Spoon | 98 | 98 | 6 |
| Realsy | 163 | 163 | 6 |
Meta Ad Library, read October 23, 2026. Library and active counts are Meta’s own.
video leads at 39 percent of the 72 creatives read here, with static at 33 percent and carousel at 28. Shop now carries 73 percent of the calls to action.
The median creative here ran 30 days and the longest was still up at 737. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Hint Of Sweetness With A Great Sour Punch!American Spoon · running 737 days
Dark Chocolate Peanut Butter CupsChocxo Chocolatier · running 377 days
10% Off First OrderRealsy · running 311 days
25% off with code VIP25BTR.Nation · running 241 days
PB&J is flying off shelves.Mid-Day Squares · running 171 days
These cookies just make sense.Fyffes North America · running 154 days
0 percent of these ads open with a question, 29 percent put a number in the first line, and 4 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+2,425 more nut butter ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
The scroll decides in a second or two, so the product goes in the first frame, in someone's hand or on someone's body, not after an intro. Video leads in this category.
A review, a creator trying it, a real buyer’s routine: customer voice carries a claim further than the brand can. Run several voices against each other and keep the one that sells.
A bundle, a first-order discount or free shipping turns interest into an order. 25 percent of the nut butter ads here lead with a discount.
Broad targeting with strong creative beats narrow interest lists for most product brands now. Feed Meta your catalog and purchase events, and spend your time on new creative rather than new audiences.
The median nut butter ad here stayed up 30 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 72 creatives. Meta lists 2,437 for these advertisers, and 2,428 are running right now. Sprites' proprietary marketing agent reads every nut butter ad running now, writes and designs ads for your product in the styles that sell, and runs them on Meta, Google and TikTok once you approve.