92 ads from 12 heating oil companies in the Meta Ad Library, 92 running now.
12 heating oil companies have 92 ads in the Meta Ad Library between them, and 92 of those were running when we read it on October 23, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Heating oil buyers stay loyal to familiar local names, so ads lean on family history, a single low monthly payment covering fuel and service, and a pre-winter nudge asking whether the burner is ready.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Bonilla’s Fuel Services | 5 | 5 | 5 |
| Residential Fuel | 8 | 8 | 6 |
| Supreme Energy | 4 | 4 | 4 |
Meta Ad Library, read October 23, 2026. Library and active counts are Meta’s own.
Single image leads at 54 percent of the 54 creatives read here, with video at 30 percent and carousel at 17. Learn more carries 26 percent of the calls to action.
The median creative here ran 44 days and the longest was still up at 1810. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Home heating oil deliveryBonilla’s Fuel Services · running 1,810 days
Looking to get 1 low monthly payment for home heating oil and service?Residential Fuel · running 386 days
For nearly 100 years, the Susquehanna Valley has trusted Miller's Gas & Oil for reliable home comfort.Miller's Gas & Oil Service Inc. · running 293 days
Get Fuel When You Need ItMazzara Companies INC. · running 281 days
Make Your Outdoor Oasis Supreme!Supreme Energy · running 202 days
Save Big on Home Heating Oil!DollarWise Oil · running 148 days
6 percent of these ads open with a question, 24 percent put a number in the first line, and 0 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+80 more heating oil ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
Customer voice, creator posts and reviews used as the hook.
Every creative, with its copy, format and run length
People do not book a service, they book a job: one room, one driveway, one visit. The ads that fill a calendar name that job and put an offer beside it, a price, a free quote, or a slot this week. 19 percent of the heating oil ads here lead with a price in the ad.
The result is the creative. A before-and-after, the finished job, or a short clip of the work being done stops the scroll faster than a logo or a team photo. In this category single-image ads lead.
Set a radius around the towns you work in and let Meta find the homeowners inside it. Name the town in the copy: a local name in the first line tells the reader this ad is for them.
"Learn more" is the most used button on these ads. Use a call button, an instant form or a booking link, and answer every lead within minutes. The shop that calls back first gets the job.
The median heating oil ad here stayed up 44 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 54 creatives. Meta lists 92 for these advertisers, and 92 are running right now. Sprites' proprietary marketing agent reads every heating oil ad running now, writes ads for your business in the styles that work, and launches them on Facebook, Instagram and Google once you approve.