HVAC Marketing
For Every Season
An AI marketing agent for heating and cooling companies. Sprites shifts Google Ads budget between AC and furnace demand as the season turns, sells maintenance plans on Facebook in the shoulder months, and builds the local SEO that wins near-me searches. You approve every change.
Trusted by 200+ marketing teams
How It Works
Connect your accounts
Link Google Ads, Meta, Google Analytics, Search Console and your Business Profile. Sprites reads which services and seasons produce booked jobs.
Follow the season
Cooling demand peaks in summer and heating demand in winter. The agent proposes budget moves between campaigns as demand turns, and keeps replacement work on its own budget.
Fill the shoulder months
Spring and fall are for tune-ups and maintenance plans. Sprites runs Facebook offers for them and keeps your service pages and Business Profile current.
What makes HVAC marketing hard, and what the agent does
HVAC is seasonal, urgent and high-ticket at once. A static campaign is wrong for most of the year.
| The problem | What the agent does | What you approve |
|---|---|---|
| Budgets that ignore the season | The same split all year overspends on AC in January. Sprites proposes seasonal budget moves between cooling and heating. | Seasonal budget changes to approve |
| Replacements priced like repairs | A new system is worth many repair calls. The agent separates replacement campaigns and bids for their value. | A replacement campaign plan |
| Empty shoulder months | Tune-ups and maintenance plans smooth out spring and fall. Sprites runs Facebook offers for them. | Maintenance plan campaigns |
| Wasted emergency clicks | No-heat calls outside your hours or area still cost money. The agent tightens schedules and locations. | Schedule and location fixes |
| Thin local presence | Near-me searches favor active profiles and service pages. Sprites writes pages and keeps your profile posting. | Service page drafts and profile posts |
Google Ads and Facebook ads for HVAC
Cooling, heating and replacement campaigns, seasonal budget moves, service-area targeting and maintenance plan offers on Facebook.
HVAC SEO and local search
Service and town pages, on-page fixes, Business Profile posts and review replies, and tracking of how AI assistants recommend HVAC companies near you.
HVAC Marketing templates
Seasonal Budget Shift
Move budget between cooling and heating campaigns as demand changes.
System Replacement Campaign
Google Ads for AC and furnace replacement with its own budget.
Maintenance Plan Campaign
Facebook and Instagram ads that sell your maintenance membership.
HVAC Ads Waste Audit
Find searches, hours and areas spending without booking jobs.
HVAC SEO Plan
Service and town pages ranked by local search demand.
Competitor HVAC Research
What the HVAC companies around you run on Google and Meta.
Integrations
Google Ads
Meta Ads
SEO Research
WordPress
YouTube
OpenAI / ChatGPT
Our Users Love Sprites
“Sprites made us an AI-native agency. The quality and level of work we deliver now is on a completely different tier. It's not a tool we use, it's how we operate.”
Brooks Golden
Founder · Growth Architects
“We took our ABM playbook back from two agencies and cut cost-per-lead by two-thirds in six weeks. Sprites turned our marketing into an in-house ads and content factory.”
Helghardt Avenant
Founder & CEO · Rehive
“I've already recommended it to 4–5 other founders. It freed up time for strategic work while getting us users from ChatGPT and Google Ads on autopilot.”
Jos van der Westhuizen
CEO · Coplay
See the ads, then go deeper
Questions, answered
What does Sprites do for HVAC marketing?
Sprites is an AI marketing agent that runs Google Ads, Facebook ads, local SEO and your Google Business Profile for HVAC companies. It shifts budget with the season, separates replacement work, sells maintenance plans and reports weekly. Every change waits for your approval.
How does it handle seasonality?
It reads how search demand and your results move through the year and proposes budget shifts between cooling, heating and maintenance campaigns. You approve each move, so nothing changes on its own.
Can Sprites run Google Ads for HVAC companies?
Yes. It handles keyword research, service-level campaigns, negative keywords, bids, budgets, ad schedules and service-area targeting.
Does it sell maintenance plans?
It runs the ads for them: Facebook and Instagram offers aimed at homeowners in your service area during the shoulder months. Signing customers up stays in your own booking system.
Does Sprites do HVAC SEO?
Yes. It plans service and town pages, writes seasonal guides, publishes to your CMS, fixes on-page issues and keeps your Business Profile active.
How much does it cost?
Plans start at $66/month billed yearly ($99 month to month), before ad spend. The 7-day trial is $1.