9,040 ads from 12 budgeting apps in the Meta Ad Library, 5,356 running now.
12 budgeting apps have 9,040 ads in the Meta Ad Library between them, and 5,356 of those were running when we read it on October 23, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Budgeting apps sell the relief of knowing where the money went, so the ads lead with a real month on a phone screen and a number saved, not a tour of the features.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Bed Bath & Beyond | 1,178 | 1,178 | 6 |
| Dollar General | 1,150 | 376 | 6 |
| Dave Ramsey | 1,367 | 1,329 | 6 |
Meta Ad Library, read October 23, 2026. Library and active counts are Meta’s own.
video leads at 43 percent of the 68 creatives read here, with static at 29 percent and carousel at 28. Learn more carries 25 percent of the calls to action.
The median creative here ran 30 days and the longest was still up at 323. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
iPad Planners for Type-AsThe Dailee · running 323 days
Supreme Warmth Fleece BlanketBed Bath & Beyond · running 185 days
Smarter Mobile BankingHancock Whitney · running 148 days
Browse Cars in Our AppAutotrader · running 113 days
Real Estate ReferralsDave Ramsey · running 101 days
👏Trusted by 20+ million peopleQuicken · running 87 days
0 percent of these ads open with a question, 16 percent put a number in the first line, and 3 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+9,028 more budgeting app ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
A screen recording of the core moment, the budget balancing, the match, the level cleared, beats a list of features. One outcome per ad.
The first line names a frustration the viewer already has. The app is the answer in the second line, not the first.
Installs are cheap; users who come back are not. Send Meta your in-app events, trial starts or purchases, and optimize toward those. "Learn more" is the most used button here.
App advertisers who win run many variations at once and let spend find the winner. Vary the hook, the first frame and the person on screen before you vary the audience.
The median budgeting app ad here stayed up 30 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 68 creatives. Meta lists 9,040 for these advertisers, and 5,356 are running right now. Sprites' proprietary marketing agent reads every budgeting app ad running now, writes ads for your app in the styles that work, and runs them on Meta, Google and TikTok once you approve.