66,252 ads from 12 calorie tracker apps in the Meta Ad Library, 4,434 running now.
12 calorie tracker apps have 66,252 ads in the Meta Ad Library between them, and 4,434 of those were running when we read it on October 23, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Calorie tracker ads work by confession, the person who swore they ate little and then weighed everything, so they pair a small shock of truth with permission to keep pizza and beer, then hand over a personal plan.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| BitePal: AI Calorie Tracker | 24,357 | 265 | 6 |
| Welmi App - Calorie Counter & Nutrition Assistant | 2,286 | 62 | 6 |
| Foodvisor - AI Calorie Tracker | 2,911 | 606 | 6 |
Meta Ad Library, read October 23, 2026. Library and active counts are Meta’s own.
video leads at 75 percent of the 72 creatives read here, with carousel at 14 percent and static at 11. Download carries 63 percent of the calls to action.
The median creative here ran 16 days and the longest was still up at 326. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Free AI Calorie TrackerAmino · running 326 days
✨ Simple habits, lasting resultsFoodvisor - AI Calorie Tracker · running 238 days
🏋️ Un año de entrenamientos y cero progreso.Welmi - Calorie Counter · running 170 days
📉 Puedes comer pizza y beber cerveza los viernes — y aun así adelgazar.Welmi App - Calorie Counter & Nutrition Assistant · running 168 days
Staying lean is so much easier with AI.angusvslae · running 85 days
WiseMeal: AI Calorie TrackerWiseMeal-app · running 49 days
8 percent of these ads open with a question, 10 percent put a number in the first line, and 39 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+66,240 more calorie tracker ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
A screen recording of the core moment, the budget balancing, the match, the level cleared, beats a list of features. One outcome per ad.
The first line names a frustration the viewer already has. The app is the answer in the second line, not the first.
Installs are cheap; users who come back are not. Send Meta your in-app events, trial starts or purchases, and optimize toward those. "Download" is the most used button here.
App advertisers who win run many variations at once and let spend find the winner. Vary the hook, the first frame and the person on screen before you vary the audience.
The median calorie tracker ad here stayed up 16 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 72 creatives. Meta lists 66,252 for these advertisers, and 4,434 are running right now. Sprites' proprietary marketing agent reads every calorie tracker ad running now, writes ads for your app in the styles that work, and runs them on Meta, Google and TikTok once you approve.