67,261 ads from 12 coloring game studios in the Meta Ad Library, 12,045 running now.
12 coloring game studios have 67,261 ads in the Meta Ad Library between them, and 12,045 of those were running when we read it on October 23, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Coloring game ads show a picture half filled in, a classic car, a unicorn, a favorite film character, and sell calm with no skill needed, so the free pictures and paint-by-number ease do the persuading.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Jewelscapes: Color by Number | 684 | 26 | 6 |
| Nostalgia Color by number game | 736 | 256 | 6 |
| Black Color Paint By Number | 32 | 13 | 6 |
Meta Ad Library, read October 23, 2026. Library and active counts are Meta’s own.
video leads at 79 percent of the 72 creatives read here, with static at 13 percent and carousel at 8. Install now carries 54 percent of the calls to action.
The median creative here ran 28 days and the longest was still up at 415. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
More Fun & PlayfulPop Master Journey · running 185 days
Unicorn Coloring BookGames4Grandma · running 151 days
Tap to fill awesome football pages with color ⚽Happy Color - Color by Number · running 133 days
Coloring Book - Free Paint by Number & Puzzle GameColoring Book - Color by Number · running 127 days
Color the Classic Car!Nostalgia Color by number game · running 86 days
Zen Color - Your Coloring Book 2026Free Color Game · running 70 days
0 percent of these ads open with a question, 12 percent put a number in the first line, and 0 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+67,249 more coloring game ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
A screen recording of the core moment, the budget balancing, the match, the level cleared, beats a list of features. One outcome per ad.
The first line names a frustration the viewer already has. The app is the answer in the second line, not the first.
Installs are cheap; users who come back are not. Send Meta your in-app events, trial starts or purchases, and optimize toward those. "Install now" is the most used button here.
App advertisers who win run many variations at once and let spend find the winner. Vary the hook, the first frame and the person on screen before you vary the audience.
The median coloring game ad here stayed up 28 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 72 creatives. Meta lists 67,261 for these advertisers, and 12,045 are running right now. Sprites' proprietary marketing agent reads every coloring game ad running now, writes ads for your app in the styles that work, and runs them on Meta, Google and TikTok once you approve.