3,962 ads from 12 matcha brands in the Meta Ad Library, 2,446 running now.
12 matcha brands have 3,962 ads in the Meta Ad Library between them, and 2,446 of those were running when we read it on October 23, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Matcha is bought by people who care where the leaf was grown and milled, so the ads that work name a Japanese region, show ceremonial grade, and add a recipe or a wholesale tin for the buyer who already drinks it daily.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Blue Bottle Coffee | 217 | 214 | 6 |
| Nio | 463 | 415 | 6 |
| Wumori | 7 | 3 | 3 |
Meta Ad Library, read October 23, 2026. Library and active counts are Meta’s own.
video leads at 44 percent of the 64 creatives read here, with carousel at 38 percent and static at 19. Shop now carries 30 percent of the calls to action.
The median creative here ran 30 days and the longest was still up at 193. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Shock Pad Underlay SupplierChina online suppliers · running 193 days
Wazuka Matcha SeisuiNio · running 178 days
A Moment For The Drink.DONA · running 152 days
Matcha rice crispy bars, y'all.Den's Tea · running 142 days
⚡25% Off For a Limited TimeNOW Foods · running 122 days
Create elegant Matcha lattes and affogatos at home with all the rich taste and smooth texture of our matcha.Blue Bottle Coffee · running 115 days
2 percent of these ads open with a question, 15 percent put a number in the first line, and 3 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+3,950 more matcha ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
The scroll decides in a second or two, so the product goes in the first frame, in someone's hand or on someone's body, not after an intro. Video leads in this category.
A review, a creator trying it, a real buyer’s routine: customer voice carries a claim further than the brand can. Run several voices against each other and keep the one that sells.
A bundle, a first-order discount or free shipping turns interest into an order. 13 percent of the matcha ads here lead with something free to start.
Broad targeting with strong creative beats narrow interest lists for most product brands now. Feed Meta your catalog and purchase events, and spend your time on new creative rather than new audiences.
The median matcha ad here stayed up 30 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 64 creatives. Meta lists 3,962 for these advertisers, and 2,446 are running right now. Sprites' proprietary marketing agent reads every matcha ad running now, writes and designs ads for your product in the styles that sell, and runs them on Meta, Google and TikTok once you approve.