6,686 ads from 11 meal replacement brands in the Meta Ad Library, 5,247 running now.
11 meal replacement brands have 6,686 ads in the Meta Ad Library between them, and 5,247 of those were running when we read it on October 23, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Meal replacement is sold on convenience and fear of wasting money, so the ads pick a specific worker or diet, offer a variety pack at a steep first-order price, and back it with a guarantee long enough to feel safe.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Transform HQ | 32 | 32 | 6 |
| Tradesman Nutrition | 4,103 | 3,491 | 6 |
| Ambari Nutrition | 66 | 66 | 6 |
Meta Ad Library, read October 23, 2026. Library and active counts are Meta’s own.
video leads at 46 percent of the 61 creatives read here, with static at 39 percent and carousel at 15. Shop now carries 77 percent of the calls to action.
The median creative here ran 44 days and the longest was still up at 386. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
True Meal Keto meal replacement |Fullerton Nutrition · running 386 days
The best tasting Protein Shake you'll ever try!Protein.com · running 188 days
Meal Replacement Protein Shake, Chocolate Salted Caramel | Low Calorie | 15g Protein, 100 Calories, 24 Vitami…WonderSlim · running 169 days
Try 4 Flavors for the Price of 1! 😋Transform HQ · running 164 days
🥩 The Original 'Meat Chip' 🧂Carnivore Snax · running 162 days
FLASH SALE: Use Code SHAKE22 ⚡Ambari Nutrition · running 122 days
5 percent of these ads open with a question, 31 percent put a number in the first line, and 11 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+6,674 more meal replacement ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
The scroll decides in a second or two, so the product goes in the first frame, in someone's hand or on someone's body, not after an intro. Video leads in this category.
A review, a creator trying it, a real buyer’s routine: customer voice carries a claim further than the brand can. Run several voices against each other and keep the one that sells.
A bundle, a first-order discount or free shipping turns interest into an order. 10 percent of the meal replacement ads here lead with a discount.
Broad targeting with strong creative beats narrow interest lists for most product brands now. Feed Meta your catalog and purchase events, and spend your time on new creative rather than new audiences.
The median meal replacement ad here stayed up 44 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 61 creatives. Meta lists 6,686 for these advertisers, and 5,247 are running right now. Sprites' proprietary marketing agent reads every meal replacement ad running now, writes and designs ads for your product in the styles that sell, and runs them on Meta, Google and TikTok once you approve.