11,190 ads from 12 beanie brands in the Meta Ad Library, 1,484 running now.
12 beanie brands have 11,190 ads in the Meta Ad Library between them, and 1,484 of those were running when we read it on October 23, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Beanie is a cold-weather basic, so the ads sell the one flaw it fixes, flat hair or itchy wool, show the knit in close-up, and use origin and fibre cues to justify paying more than a bargain bin price.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Red Hat Factory | 370 | 38 | 6 |
| Hairbrella | 7,378 | 955 | 6 |
| Rowan Huxley | 194 | 39 | 6 |
Meta Ad Library, read October 23, 2026. Library and active counts are Meta’s own.
carousel leads at 35 percent of the 72 creatives read here, with static at 33 percent and video at 32. Shop now carries 86 percent of the calls to action.
The median creative here ran 5 days and the longest was still up at 111. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Hurry! There's only a few left!Akinz · running 111 days
What you see is what you get.Waldorfa · running 75 days
Satin-Lined, Waterproof, Cuffed BeanieHairbrella · running 64 days
Harbor Knit BeanieMark & Houston · running 60 days
Orin Knit BeanieRowan Huxley · running 56 days
🇳🇴 Norwegian Wool BeaniesRed Hat Factory · running 44 days
3 percent of these ads open with a question, 10 percent put a number in the first line, and 1 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+11,178 more beanie ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
The scroll decides in a second or two, so the product goes in the first frame, in someone's hand or on someone's body, not after an intro. Carousel leads in this category.
A review, a creator trying it, a real buyer’s routine: customer voice carries a claim further than the brand can. Run several voices against each other and keep the one that sells.
A bundle, a first-order discount or free shipping turns interest into an order. 4 percent of the beanie ads here lead with a discount.
Broad targeting with strong creative beats narrow interest lists for most product brands now. Feed Meta your catalog and purchase events, and spend your time on new creative rather than new audiences.
The median beanie ad here stayed up 5 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 72 creatives. Meta lists 11,190 for these advertisers, and 1,484 are running right now. Sprites' proprietary marketing agent reads every beanie ad running now, writes and designs ads for your product in the styles that sell, and runs them on Meta, Google and TikTok once you approve.