569 ads from 12 estate planning attorneys in the Meta Ad Library, 485 running now.
12 estate planning attorneys have 569 ads in the Meta Ad Library between them, and 485 of those were running when we read it on October 23, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Estate planning is bought to keep a house and accounts in the family, so the ads that book explain probate in plain words, warn against adding kids onto bank accounts, and offer simple wills and trusts when a typical trust will not hold.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| CMS Law Firm LLC | 27 | 27 | 6 |
| Key Law, LLC | 8 | 7 | 6 |
| Hudkins & O'Neil Estate Planning | 2 | 2 | 2 |
Meta Ad Library, read October 23, 2026. Library and active counts are Meta’s own.
Single image leads at 61 percent of the 49 creatives read here, with video at 35 percent and carousel at 4. Learn more carries 36 percent of the calls to action.
The median creative here ran 387 days and the longest was still up at 2064. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Free ConsultationLaw Office of Frank Bruno, Jr. · running 2,064 days
Simple Wills & TrustsHudkins & O'Neil Estate Planning · running 2,030 days
Is Living Trust Recorded At the County Recorder?Paul Horn Law Group PC · running 1,147 days
Complimentary 15-Minute Phone ConsultationKeen Wealth Advisors · running 906 days
Should You Add Your Kids Or Family To Your Bank Accounts?Key Law, LLC · running 899 days
Guiding you in Estate Planning, Trust Administration, Elder Law, and Probate.Confluence Law Center · running 877 days
14 percent of these ads open with a question, 6 percent put a number in the first line, and 0 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+557 more estate planning ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
A first visit is a bigger decision than a purchase, so the ads that book patients and clients offer the easy first step: a consultation, an assessment, an opening this week. 10 percent of the estate planning ads here lead with financing or monthly pricing.
People choose a person, not a building. A face, a name and a sentence in their own voice build more trust than stock imagery, and they set the practice apart from every chain in the feed.
Cost, pain, recovery time, whether it will look natural: the ads that last answer one worry each and link to the answer in full.
Target a radius around the practice and retarget everyone who visited your site or watched your videos. "Learn more" is the most common button here. Call every form lead back the same day.
The median estate planning ad here stayed up 387 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 49 creatives. Meta lists 569 for these advertisers, and 485 are running right now. Sprites' proprietary marketing agent reads every estate planning ad running now, writes ads for your practice in the styles that work, and launches them on Facebook, Instagram and Google once you approve.