30 bakeries have 11,973 ads in the Meta Ad Library between them, and 5,416 of those were running when we read it on September 23, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Baked goods photograph better than almost anything on the platform, which is exactly why these ads blur together: the ones that stand out sell a day of the week or a limited batch rather than another close-up of a croissant.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Brand | Ads in library | Running now | Read here |
|---|---|---|---|
| Dunkin' | 163 | 157 | 30 |
| Dairy Queen | 176 | 176 | 30 |
| OREO | 751 | 716 | 30 |
Brand pages: Dunkin' · Dairy Queen · OREO · Nothing Bundt Cakes · Krispy Kreme Doughnuts · Baskin-Robbins · The Cheesecake Factory · Ben & Jerry's · Insomnia Cookies · Cold Stone Creamery · Chips Ahoy! · Cinnabon · Edible Arrangements · Paris Baguette · Baked by Melissa · Jeni's Splendid Ice Creams · Little Debbie · Pepperidge Farm · Tate's Bake Shop · Levain Bakery · Sweet Loren's · Keebler · Crumbl · Pillsbury · Häagen-Dazs · Cheryl's Cookies and Brownies
Meta Ad Library, read September 23, 2026. Library and active counts are Meta’s own. 26 of these bakeries have enough creative on file for a page of their own.
video leads at 44 percent of the 768 creatives read here, with carousel at 36 percent and static at 20. Shop now carries 34 percent of the calls to action.
The median creative here ran 28 days and the longest was still up at 673. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length