128 ads from 12 directional boring contractors in the Meta Ad Library, 127 running now.
12 directional boring contractors have 128 ads in the Meta Ad Library between them, and 127 of those were running when we read it on October 23, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Directional boring is a trade selling to other trades, so the ads that show up are clean job-site footage of utility installs without trenching, plus auction listings for used rigs with no reserve, aimed at crews and bidders instead of homeowners.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Gardner Excavating & Directional Boring, LLC | 2 | 2 | 2 |
| Machinery Sales Center | 20 | 20 | 6 |
| Southern Utilities LLC | 1 | 1 | 1 |
Meta Ad Library, read October 23, 2026. Library and active counts are Meta’s own.
Single image leads at 79 percent of the 34 creatives read here, with video at 15 percent and carousel at 6. Learn more carries 42 percent of the calls to action.
The median creative here ran 9 days and the longest was still up at 1892. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
NE Wisconsin Horizontal Directional DrillingSeven Oaks Dairy, LLC · running 1,892 days
Towmaster | Truck & Trailer Equipment ManufacturerTowmaster Trailers & Truck Equipment · running 265 days
We are a licensed and insured contractor, installing sewer systems, waterlines, and electric services since 2…Southern Utilities LLC · running 210 days
Driveway transformation alert!Gardner Excavating & Directional Boring, LLC · running 174 days
Michigan based company specializing in directional boring and trenching services for both residentiaBen's Mighty Mole · running 95 days
$21,450 - 2015 Vermeer D20X22III directional boring unitMachinery Sales Center · running 40 days
0 percent of these ads open with a question, 44 percent put a number in the first line, and 0 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+116 more directional boring ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
People do not book a service, they book a job: one room, one driveway, one visit. The ads that fill a calendar name that job and put an offer beside it, a price, a free quote, or a slot this week. 35 percent of the directional boring ads here lead with a price in the ad.
The result is the creative. A before-and-after, the finished job, or a short clip of the work being done stops the scroll faster than a logo or a team photo. In this category single-image ads lead.
Set a radius around the towns you work in and let Meta find the homeowners inside it. Name the town in the copy: a local name in the first line tells the reader this ad is for them.
"Learn more" is the most used button on these ads. Use a call button, an instant form or a booking link, and answer every lead within minutes. The shop that calls back first gets the job.
The median directional boring ad here stayed up 9 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 34 creatives. Meta lists 128 for these advertisers, and 127 are running right now. Sprites' proprietary marketing agent reads every directional boring ad running now, writes ads for your business in the styles that work, and launches them on Facebook, Instagram and Google once you approve.