177,306 ads from 41 charities in the Meta Ad Library, 10,304 running now.
41 charities have 177,306 ads in the Meta Ad Library between them, and 10,304 of those were running when we read it on October 24, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
One face, one sum and one month to give it in: charity ads that raise money name a monthly amount and show a single person or animal, because a statistic asks for nothing in particular.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| NSPCC | 1,087 | 47 | 30 |
| RSPCA | 2,970 | 365 | 32 |
| Dogs Trust | 3,303 | 552 | 36 |
Brand pages: NSPCC · RSPCA · Dogs Trust · Cancer Research UK · Macmillan Cancer Support · British Heart Foundation · Oxfam GB · Save the Children UK · UNICEF UK · Shelter · Barnardo's · WWF-UK · Marie Curie · Guide Dogs · Battersea · British Red Cross · Comic Relief · Alzheimer's Society · Age UK · Blue Cross · PDSA · Cats Protection · Cancer Council · World Vision Australia · The Salvation Army Australia · The Smith Family · Australian Red Cross · The Fred Hollows Foundation · Beyond Blue · UNICEF Australia · RSPCA Australia · St. Jude Children's Research Hospital · ASPCA · Wounded Warrior Project · Feeding America · Shriners Children's · American Red Cross · Make-A-Wish · Habitat for Humanity · Doctors Without Borders · Operation Smile
Meta Ad Library, read October 24, 2026. Library and active counts are Meta’s own. 41 of these charities have enough creative on file for a page of their own.
carousel leads at 40 percent of the 1,225 creatives read here, with video at 32 percent and static at 28. Learn more carries 39 percent of the calls to action.
The median creative here ran 42 days and the longest was still up at 881. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Learn More About Our Rescue in LouisianaASPCA · running 881 days
Donate Items By Post For FreeOxfam GB · running 562 days
Give £10 a monthSave the Children UK · running 541 days
Win our weekly £2,000 top prizeAge UK · running 497 days
Cat behaviour emailsCats Protection · ran 426 days
Find out more on our websiteCancer Research UK · running 381 days
2 percent of these ads open with a question, 8 percent put a number in the first line, and 1 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+177,294 more charity ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
Carousel ads lead among charities. Start there, and test the second format against it rather than spreading spend across every placement at once.
An offer, a launch or a limited drop gives the ad a job beyond awareness. 4 percent of the charity ads here lead with a price in the ad.
Take the hook, the first frame and the offer structure from the ads that run longest, then make them yours. A copied ad looks like the original; a copied structure looks like a winner.
The median charity ad here stayed up 42 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 1,225 creatives. Meta lists 177,306 for these advertisers, and 10,304 are running right now. Sprites' proprietary marketing agent reads the whole library for the brands you follow across Meta, Google and LinkedIn, and runs your own campaigns off what it finds once you approve the change.