9,902 ads from 10 waffle restaurants in the Meta Ad Library, 9,193 running now.
10 waffle restaurants have 9,902 ads in the Meta Ad Library between them, and 9,193 of those were running when we read it on October 23, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Waffle ads ride the calendar, so the ones that land tie a warm, crunchy photo to a seasonal flavor like maple, or to a dietary angle such as vegan breakfast, and keep the copy short enough to feel like a craving.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Another Broken Egg Cafe | — | — | 6 |
| Honey & Herb - Belgian Waffle House | 2 | 2 | 2 |
| Biggby of West MI | 9 | 8 | 6 |
Meta Ad Library, read October 23, 2026. Library and active counts are Meta’s own.
carousel leads at 41 percent of the 37 creatives read here, with video at 41 percent and static at 19. Shop now carries 43 percent of the calls to action.
The median creative here ran 21 days and the longest was still up at 146. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
The vegan breakfast your taste buds have been waiting for.Honey & Herb - Belgian Waffle House · running 146 days
Waring Commercial Double Belgian Waffle Maker WW200 – Like NewVictor Santaella · running 98 days
Makers WantedKrusteaz · running 66 days
Waffles perfected!Life Tips From Us · running 34 days
Belgian Waffle Business for SaleGlistn Waffles · running 28 days
Oreo Chicken and Waffles Limited Edition Sandwich Cookies - 10.68ozTarget · running 22 days
3 percent of these ads open with a question, 5 percent put a number in the first line, and 0 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+9,890 more waffle ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
People do not book a service, they book a job: one room, one driveway, one visit. The ads that fill a calendar name that job and put an offer beside it, a price, a free quote, or a slot this week. 5 percent of the waffle ads here lead with a deadline.
The result is the creative. A before-and-after, the finished job, or a short clip of the work being done stops the scroll faster than a logo or a team photo. In this category carousel ads lead.
Set a radius around the towns you work in and let Meta find the homeowners inside it. Name the town in the copy: a local name in the first line tells the reader this ad is for them.
"Shop now" is the most used button on these ads. Use a call button, an instant form or a booking link, and answer every lead within minutes. The shop that calls back first gets the job.
The median waffle ad here stayed up 21 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 37 creatives. Meta lists 9,902 for these advertisers, and 9,193 are running right now. Sprites' proprietary marketing agent reads every waffle ad running now, writes ads for your business in the styles that work, and launches them on Facebook, Instagram and Google once you approve.