342 ads from 12 geothermal installers in the Meta Ad Library, 210 running now.
12 geothermal installers have 342 ads in the Meta Ad Library between them, and 210 of those were running when we read it on October 23, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Geothermal is a considered purchase with a high upfront cost, so the ads promote the payoff, big utility savings and a calculator to see yours, and borrow credibility from the equipment maker and family-comfort imagery.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| WaterFurnace Geothermal Heating, Cooling & Hot Water | 280 | 153 | 6 |
| Yadkin Well Company, Inc. | 1 | 1 | 1 |
| Natural Energy Solutions | 10 | 8 | 6 |
Meta Ad Library, read October 23, 2026. Library and active counts are Meta’s own.
video leads at 51 percent of the 45 creatives read here, with static at 38 percent and carousel at 11. Learn more carries 56 percent of the calls to action.
The median creative here ran 138 days and the longest was still up at 1304. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Geothermal Design, Installation Support, Heat Loss Calculations, Earth Loop Design, Radiant Heat Design, Duct…Geojerry DIY Geothermal Heat Pump Design and Installation Support · running 1,304 days
We Do Geothermal Installations!Yadkin Well Company, Inc. · running 1,241 days
Like our page to learn about geothermal for your home.WaterFurnace Geothermal Heating, Cooling & Hot Water · running 1,074 days
Home and Business HVAC ServicesQuality Refrigeration Services Baltimore · running 340 days
Save Money with GeothermalE & J Geothermal Inc. · running 340 days
Simple, efficient, effectiveWaterless Geothermal · running 337 days
0 percent of these ads open with a question, 29 percent put a number in the first line, and 4 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+330 more geothermal ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
People do not book a service, they book a job: one room, one driveway, one visit. The ads that fill a calendar name that job and put an offer beside it, a price, a free quote, or a slot this week. 13 percent of the geothermal ads here lead with a price in the ad.
The result is the creative. A before-and-after, the finished job, or a short clip of the work being done stops the scroll faster than a logo or a team photo. In this category video ads lead.
Set a radius around the towns you work in and let Meta find the homeowners inside it. Name the town in the copy: a local name in the first line tells the reader this ad is for them.
"Learn more" is the most used button on these ads. Use a call button, an instant form or a booking link, and answer every lead within minutes. The shop that calls back first gets the job.
The median geothermal ad here stayed up 138 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 45 creatives. Meta lists 342 for these advertisers, and 210 are running right now. Sprites' proprietary marketing agent reads every geothermal ad running now, writes ads for your business in the styles that work, and launches them on Facebook, Instagram and Google once you approve.