Updated as of November 15, 2026
150 ads from 11 heat pump installers in the Meta Ad Library, 130 running now.
11 heat pump installers have 150 ads in the Meta Ad Library between them, and 130 of those were running when we read it on November 14, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Heat pump ads lead with money, putting rebates, financing and energy savings up front, often tied to a named local program, and sometimes a giveaway or seasonal discount to pull in homeowners replacing an old furnace.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| A. O. Smith at Lowe’s | 10 | 3 | 3 |
| The Plumbing & Heating Shop | 4 | 4 | 4 |
| Heat Pumps of Maine | 3 | 3 | 3 |
Meta Ad Library, read November 14, 2026. Library and active counts are Meta’s own.
video leads at 46 percent of the 37 creatives read here, with static at 41 percent and carousel at 14. Get quote carries 23 percent of the calls to action.
The median creative here ran 22 days and the longest was still up at 533. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Heat pump installation video ads · Heat pump installation static ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Ever wish your home's comfort came with a side of savings?comfortproscolorado · running 533 days
Upgrade your comfort and lower your energy bills with high-efficiency heat pumps ❄️🔥Heat Pumps of Maine · running 210 days
Mini Split System for SALE!!Rong Huang · running 179 days
Designed for ComfortCoastal Heat Pumps · running 170 days
Maximize your home comfort and your wallet with a high-efficiency heat pump upgrade from Mechanical Managemen…Mechanical Mgmt & Design Solutions · running 150 days
Comfort in every season, Efficient heating & cooling!A Plus HVAC Inc. · running 53 days
9 percent of these ads open with a question, 21 percent put a number in the first line, and 3 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+138 more heat pump installation ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
People do not book a service, they book a job: one room, one driveway, one visit. The ads that fill a calendar name that job and put an offer beside it, a price, a free quote, or a slot this week. 41 percent of the heat pump installation ads here lead with a price in the ad.
The result is the creative. A before-and-after, the finished job, or a short clip of the work being done stops the scroll faster than a logo or a team photo. In this category video ads lead.
Set a radius around the towns you work in and let Meta find the homeowners inside it. Name the town in the copy: a local name in the first line tells the reader this ad is for them.
"Get quote" is the most used button on these ads. Use a call button, an instant form or a booking link, and answer every lead within minutes. The shop that calls back first gets the job.
The median heat pump installation ad here stayed up 22 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 37 creatives. Meta lists 150 for these advertisers, and 130 are running right now. Sprites' proprietary marketing agent reads every heat pump installation ad running now, writes ads for your business in the styles that work, and launches them on Facebook, Instagram and Google once you approve.