16,785 ads from 12 tinted moisturizer brands in the Meta Ad Library, 9,344 running now.
12 tinted moisturizer brands have 16,785 ads in the Meta Ad Library between them, and 9,344 of those were running when we read it on October 23, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Tinted moisturizer is sold to people who want skin, not makeup, so the ads promise a fast face with sun protection built in, borrow celebrity or runway glow, and frame it for busy mornings like school drop-off.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Sephora | 1,311 | 1,235 | 6 |
| M·A·C Cosmetics | 463 | 375 | 6 |
| Sheryl Davis | 780 | 89 | 6 |
Meta Ad Library, read October 23, 2026. Library and active counts are Meta’s own.
video leads at 53 percent of the 70 creatives read here, with carousel at 29 percent and static at 19. Shop now carries 99 percent of the calls to action.
The median creative here ran 24 days and the longest was still up at 306. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Flawless Skin In SecondsSheryl Davis · running 306 days
Five-Minute Makeup Routine Before School PickupEmily DiDonato · running 100 days
Clean, conscious, and barely there.Justbobbi · running 94 days
📢 ใหม่! สกินทินท์ปรับผิวเนียนใน 30 วิ จาก SKINTIFIC Daily Filter Perfect Skin Tint 💙✨Skintific Thailand · running 91 days
Universal Tinted Moisturizer SPF 46DRMTLGY · running 64 days
Dior Backstage Glow-Up Skin TintSephora · running 50 days
1 percent of these ads open with a question, 29 percent put a number in the first line, and 6 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+16,773 more tinted moisturizer ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
The scroll decides in a second or two, so the product goes in the first frame, in someone's hand or on someone's body, not after an intro. Video leads in this category.
A review, a creator trying it, a real buyer’s routine: customer voice carries a claim further than the brand can. Run several voices against each other and keep the one that sells.
A bundle, a first-order discount or free shipping turns interest into an order. 10 percent of the tinted moisturizer ads here lead with a discount.
Broad targeting with strong creative beats narrow interest lists for most product brands now. Feed Meta your catalog and purchase events, and spend your time on new creative rather than new audiences.
The median tinted moisturizer ad here stayed up 24 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 70 creatives. Meta lists 16,785 for these advertisers, and 9,344 are running right now. Sprites' proprietary marketing agent reads every tinted moisturizer ad running now, writes and designs ads for your product in the styles that sell, and runs them on Meta, Google and TikTok once you approve.