49 luggage brands have 87,008 ads in the Meta Ad Library between them, and 20,897 of those were running when we read it on October 5, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Luggage is bought in the two weeks before a trip and never thought about again, which is why so much of this spend is chasing travel intent rather than building a brand.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
Brand pages: Away · BÉIS · Monos · CALPAK · TUMI · RIMOWA · July · Solgaard · Bellroy · Dagne Dover · NOMATIC · Cotopaxi · Thule · Peak Design · Osprey Packs · Briggs & Riley · LEVEL8 · BAGSMART · Herschel Supply Co. · Carl Friedrik · Lo & Sons · BABOON TO THE MOON · ALPAKA · SWISSGEAR · Antler · Victorinox · Eagle Creek · Paravel · Pacsafe · WANDRD · Pakt · ROAM Luggage · Tortuga · Topo Designs · Knack Bags · Travelpro · DELSEY · The North Face · American Tourister · Tropicfeel · Vera Bradley · Kipling · Fjällräven · Aer · Horizn Studios · MZ Wallace · Db · Samsonite · Osprey
Meta Ad Library, read October 5, 2026. Library and active counts are Meta’s own. 49 of these luggage brands have enough creative on file for a page of their own.
carousel leads at 48 percent of the 1,892 creatives read here, with video at 33 percent and static at 18. Shop now carries 76 percent of the calls to action.
The median creative here ran 43 days and the longest was still up at 955. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
Customer voice, creator posts and reviews used as the hook.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
When luggage brands start their Black Friday ads, how deep they cut, and which are already live for this year: Luggage Black Friday ad examples.