89,014 ads from 51 luggage brands in the Meta Ad Library, 22,108 running now.
51 luggage brands have 89,014 ads in the Meta Ad Library between them, and 22,108 of those were running when we read it on October 5, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Luggage is bought in the two weeks before a trip and never thought about again, which is why so much of this spend is chasing travel intent rather than building a brand.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
Brand pages: Away · BÉIS · Monos · CALPAK · TUMI · RIMOWA · July · Solgaard · Bellroy · Dagne Dover · NOMATIC · Cotopaxi · Thule · Peak Design · Osprey Packs · Briggs & Riley · LEVEL8 · BAGSMART · Herschel Supply Co. · Carl Friedrik · Lo & Sons · BABOON TO THE MOON · ALPAKA · SWISSGEAR · Antler · Victorinox · Eagle Creek · Paravel · Pacsafe · WANDRD · Pakt · ROAM Luggage · Tortuga · Topo Designs · Knack Bags · Travelpro · DELSEY · The North Face · American Tourister · Tropicfeel · Vera Bradley · Kipling · Fjällräven · Aer · Horizn Studios · MZ Wallace · Db · Samsonite · Osprey · Beis · Jenni Bag
Meta Ad Library, read October 5, 2026. Library and active counts are Meta’s own. 51 of these luggage brands have enough creative on file for a page of their own.
carousel leads at 48 percent of the 1,953 creatives read here, with video at 34 percent and static at 18. Shop now carries 77 percent of the calls to action.
The median creative here ran 44 days and the longest was still up at 955. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Luggage video ads · Luggage static ads · Luggage carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
The Water Bottle Sling in Beige$54BÉIS · ran 955 days
Organization Made Easy: ROGUE SLINGWANDRD · ran 762 days
Tokyo Laptop BagBellroy · running 755 days
Suitcase Set In Black - LincolnAntler · ran 600 days
The travel bag is back — and better 👜Jenni Bag · running 515 days
The Most Functional Travel Pack EverNOMATIC · running 473 days
1 percent of these ads open with a question, 14 percent put a number in the first line, and 1 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+89,002 more luggage ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
Customer voice, creator posts and reviews used as the hook.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
The scroll decides in a second or two, so the product goes in the first frame, in someone's hand or on someone's body, not after an intro. Carousel leads in this category.
A review, a creator trying it, a real buyer’s routine: customer voice carries a claim further than the brand can. Run several voices against each other and keep the one that sells.
A bundle, a first-order discount or free shipping turns interest into an order. 6 percent of the luggage ads here lead with a discount.
Broad targeting with strong creative beats narrow interest lists for most product brands now. Feed Meta your catalog and purchase events, and spend your time on new creative rather than new audiences.
The median luggage ad here stayed up 44 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
When luggage brands start their Black Friday ads, how deep they cut, and which are already live for this year: Luggage Black Friday ad examples.
This page shows 1,953 creatives. Meta lists 89,014 for these advertisers, and 22,108 are running right now. Sprites' proprietary marketing agent reads every luggage ad running now, writes and designs ads for your product in the styles that sell, and runs them on Meta, Google and TikTok once you approve.