47 luggage brands have 73,422 ads in the Meta Ad Library between them, and 17,189 of those were running when we read it on September 21, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Luggage is bought in the two weeks before a trip and never thought about again, which is why so much of this spend is chasing travel intent rather than building a brand.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Brand | Ads in library | Running now | Shown here |
|---|---|---|---|
| Away | 180 | 179 | 30 |
| BÉIS | 1,542 | 849 | 30 |
| Monos | 1,689 | 669 | 30 |
| CALPAK | 403 | 383 | 30 |
| TUMI | 1,101 | 158 | 30 |
| RIMOWA | 10,550 | 1,895 | 30 |
| July | 1,066 | 587 | 30 |
| Solgaard | 30 | 30 | 30 |
| Bellroy | 1,791 | 898 | 30 |
| Dagne Dover | 77 | 77 | 26 |
| NOMATIC | 165 | 165 | 30 |
| Cotopaxi | 148 | 143 | 30 |
| Thule | 1,080 | 69 | 30 |
| Peak Design | 2,160 | 1,095 | 30 |
| Osprey Packs | 71 | 71 | 30 |
| Briggs & Riley | 896 | 396 | 30 |
| LEVEL8 | 56 | 2 | 30 |
| BAGSMART | 2,683 | 220 | 30 |
| Herschel Supply Co. | 515 | 72 | 30 |
| Carl Friedrik | 885 | 198 | 29 |
| Lo & Sons | 120 | 102 | 30 |
| BABOON TO THE MOON | 481 | 481 | 30 |
| ALPAKA | 4,276 | 1,427 | 30 |
| SWISSGEAR | 367 | 367 | 30 |
| Antler | 3,246 | 998 | 29 |
| Victorinox | 336 | 54 | 27 |
| Eagle Creek | 20 | 18 | 20 |
| Paravel | 4 | 4 | 4 |
| Pacsafe | 1,050 | 180 | 30 |
| WANDRD | 242 | 85 | 30 |
| Pakt | 67 | 67 | 30 |
| ROAM Luggage | 18 | 18 | 18 |
| Tortuga | 144 | 12 | 30 |
| Topo Designs | 310 | 307 | 30 |
| Knack Bags | 6 | 6 | 6 |
| Travelpro | 9 | 1 | 9 |
| DELSEY | 2,608 | 111 | 30 |
| The North Face | 1,446 | 1,415 | 30 |
| American Tourister | 8,020 | 722 | 30 |
| Tropicfeel | 9,655 | 1,193 | 30 |
| Vera Bradley | 118 | 115 | 30 |
| Kipling | 1,277 | 0 | 30 |
| Fjällräven | 4,083 | 332 | 30 |
| Aer | 66 | 0 | 30 |
| Horizn Studios | 5,126 | 403 | 30 |
| MZ Wallace | 459 | 211 | 30 |
| Db | 2,780 | 404 | 30 |
Meta Ad Library, read September 21, 2026. Library and active counts are Meta’s own. 44 of these luggage brands have enough creative on file for a page of their own.
carousel leads at 53 percent of the 1,308 creatives read here, with video at 34 percent and static at 13. Shop now carries 75 percent of the calls to action.
The median creative here ran 41 days and the longest was still up at 955. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
The Water Bottle Sling in Beige$54
Die schlanke Wahl
Organization Made Easy: ROGUE SLING
Find what works for you
ROGUE 3L Sling
Cabin Suitcase Suitcase In Black - Lincoln
Horizn Studios Flagship Store
The Most Functional Travel Pack Ever
The Most Functional Travel Pack Ever
Nomatic Travel Pack = Zombie-Proof ✅
All-New: Your Office in a Bag
RFIDsafe V100 RFID blocking bifold wallet - Black by Pacsafe
歐美旅行必具裝備
Get a Better Grip
Horizn Studios Flagship Store
New GNAR-ly Protection
The Choice for Solo Travel Security
Travel like a pro with Bellroy
Discounts, bundles and free shipping, where the offer is the creative.
RFIDsafe V100 RFID blocking bifold wallet - Black by Pacsafe
The Choice for Solo Travel Security
Pacsafe® ECO 12L anti-theft sling backpack
Free Shipping
default_collection_headline
This Bag Gives Back
This Bag Gives Back
The ad teaches something before it asks for anything.
Bellroy. Good choice.
Bellroy. Good choice.
Secure every ride with Thule Cappy
Bellroy. Good choice.
Mountain Cross Bag
Mountain Cross Bag
Announcements, drops and restocks.
All-New: Your Office in a Bag
New GNAR-ly Protection
Travel like a pro with Bellroy
New GNAR-ly Protection
PRVKE V4 Is Here
PRVKE Just Leveled Up.
The all-new PRVKE EDC is here