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  1. Home/
  2. Ad libraries/
  3. Black Friday ad examples/
  4. Luggage ads

Black Friday Cyber Monday 2026 · updated September 22, 2026

Black Friday luggage ads (2026)

In 2025, the median luggage brand put its first Black Friday ad live 16 days before Black Friday, and the deepest discount it named was 50% off. Black Friday 2026 is Nov 27, 2026. Below: the ads themselves, when they started, and what they offered.

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Black Friday 2025 ads
83
Brands
37
Live for 2026
0
Median first ad
16d before

When do brands start Black Friday ads?

The median brand’s first Black Friday ad went live 16 days before Black Friday 2025. Counting each brand once, by its earliest ad:

First Black Friday adBrandsShare
More than 6 weeks before2
5%
4 to 6 weeks before2
5%
2 to 4 weeks before17
46%
1 to 2 weeks before6
16%
The final week8
22%
Black Friday to Cyber Monday0
0%
After Cyber Monday2
5%

How deep are Black Friday discounts?

89% of brands put a percentage in their Black Friday ads. Among them, the median deepest discount was 50% off.

  • Under 20% off
    6%
  • 20–29% off
    27%
  • 30–39% off
    9%
  • 40–49% off
    6%
  • 50–59% off
    27%
  • 60% off or more
    24%

Offer mechanics, share of ads

  • Sitewide sale20%
  • Deadline or countdown17%
  • Early access12%
  • Free shipping11%
  • Bundles and sets8%
  • Buy one, get one7%
  • Gift with purchase6%

The longest-running Black Friday 2025 ads

video led at 40% of Black Friday creative, and "Shop now" carried 77% of the calls to action. The median ad ran 20 days. The ones below stayed up longest, which in a two-week season is the clearest public sign an ad was working.

Every creative, with its copy, format and run length

Black Friday 2025, brand by brand

When each brand’s first Black Friday ad went live, the deepest discount it named, and how many Black Friday creatives it ran.

BrandFirst Black Friday adDeepest discountAds
Jenni BagNov 9, 2025 (19d before)50% off1
BellroyNov 13, 2025 (15d before)25% off2
House of Flynn : Camera BagsNov 26, 2025 (2d before)20% off1
NordaceNov 12, 2025 (16d before)66% off1
GARBELLEOct 22, 2025 (37d before)—1
TropicfeelOct 31, 2025 (28d before)40% off1
Classy LeatherNov 19, 2025 (9d before)20% off2
EmmafyNov 27, 2025 (1d before)—2
CulbiaNov 3, 2025 (25d before)50% off1
Simplify LivingOct 25, 2025 (34d before)60% off2

Black Friday ads by platform

  • Black Friday Facebook ads

    4,182 Black Friday ads on Facebook and Instagram.

  • Black Friday LinkedIn ads

    658 Black Friday ads on LinkedIn.

  • Black Friday on ChatGPT ads

    2026 is the first Black Friday with ads inside ChatGPT. See what they look like in the ChatGPT ads library.

  • Every Black Friday ad example

    All platforms and industries in one place.

Black Friday advertising questions

When is Black Friday 2026?
Black Friday 2026 is November 27, 2026, and Cyber Monday is November 30, 2026.
When do brands start running Black Friday ads?
For luggage brands in 2025, the median brand put its first Black Friday ad live 16 days before Black Friday. 38% started in the final two weeks, and 10% started more than four weeks out.
How big are Black Friday discounts in ads?
Among luggage brands whose Black Friday ads named a percentage, the median deepest discount was 50% off. 89% of brands put a percentage in the ad at all.
What ad format do brands use for Black Friday?
Video ads made up 40% of the Black Friday ads here, ahead of carousel at 31%.
How long do Black Friday ads run?
The median Black Friday ad that has ended ran 20 days. Most are built for one short window and switched off after Cyber Monday.
Can I run Black Friday ads on ChatGPT?
Yes. 2026 is the first Black Friday with ads inside ChatGPT: sponsored cards below an answer, shown to Free and Go users since February 9, 2026 and bought in OpenAI Ads Manager from $25 a day.

Build your Black Friday ads from what worked

This page is one read. Sprites watches the library for the brands you follow across Meta, Google and LinkedIn, shows every creative with its run dates, and proposes the changes worth making in your own account once you approve them.

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