26 solar companies have 4,092 ads in the Meta Ad Library between them, and 659 of those were running when we read it on September 23, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Solar is sold against a utility bill the viewer already resents, and the category has converged on one lead-form promise - zero down, a tax credit, a savings estimate - so the difference between advertisers is the proof, not the pitch.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
Brand pages: Sunrun · SunPower · Trinity Solar · Momentum Solar · ION Solar · GoodLeap · Purelight Power · Solar Energy World · Semper Solaris · Baker Home Energy · Better Earth · PosiGen · NRG Clean Power
Meta Ad Library, read September 23, 2026. Library and active counts are Meta’s own. 13 of these solar companies have enough creative on file for a page of their own.
Single image leads at 47 percent of the 362 creatives read here, with carousel at 27 percent and video at 27. Learn more carries 55 percent of the calls to action.
The median creative here ran 10 days and the longest was still up at 225. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length