28 solar companies have 3,591 ads in the Meta Ad Library between them, and 524 of those were running when we read it on October 5, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Solar is sold against a utility bill the viewer already resents, and the category has converged on one lead-form promise - zero down, a tax credit, a savings estimate - so the difference between advertisers is the proof, not the pitch.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Brand | Ads in library | Running now | Read here |
|---|---|---|---|
| Sunrun | 334 | 217 | 36 |
| Freedom Forever | 2 | 0 | 2 |
| SunPower | — | — | 15 |
Brand pages: Sunrun · Freedom Forever · SunPower · Trinity Solar · Momentum Solar · ION Solar · GoodLeap · Palmetto · Purelight Power · Solar Energy World · Semper Solaris · Suntria · Solar Optimum · Green Power Energy · Baker Home Energy · Boston Solar · Sunnova · Better Earth · PosiGen · Project Solar · Everlight Solar · NRG Clean Power · LGCY Power · Powur · Tesla Energy · Pink Energy
Meta Ad Library, read October 5, 2026. Library and active counts are Meta’s own. 26 of these solar companies have enough creative on file for a page of their own.
Single image leads at 52 percent of the 454 creatives read here, with carousel at 26 percent and video at 22. Learn more carries 54 percent of the calls to action.
The median creative here ran 10 days and the longest was still up at 225. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
Customer voice, creator posts and reviews used as the hook.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length