505 Facebook ads from 38 solar companies, 300 running now.
These are the Facebook ads solar companies run, read from the Meta Ad Library on October 5, 2026: 505 ads from 38 advertisers, 300 still running. Below are the ones that ran longest, what they ask people to do, the formats and offers that carry the category, and how to start your own.
Solar is sold against a utility bill the viewer already resents, and the category has converged on one lead-form promise - zero down, a tax credit, a savings estimate - so the difference between advertisers is the proof, not the pitch.
The longest-running ad from each advertiser, in its own words. Nobody keeps paying to deliver a Facebook ad that is not working, so these are the ones to copy first.
Start your path to your first 6 figure job!Everlight Solar · ran 225 days
Elevate your home with battery storageSunrun · running 164 days
Get Your Free Solar EstimateSolar Energy World · ran 155 days
Get a FREE Instant Online Solar Design!ION Solar · running 149 days
Ultimate Season PassTXU Energy · running 139 days
Solar Sales Organizations Ready to ScaleMomentum Solar · running 125 days
Live ads first, then the ones that stopped most recently. Every card carries the advertiser that ran it and how long it ran.
+493 more solar Facebook ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
32 percent ask for the lead on Facebook itself, with a form, a message or a call, instead of sending people to a website.
3 percent open with a question, 22 percent put a number in the first line, and 2 percent lead with an emoji.
People do not book a service, they book a job: one room, one driveway, one visit. The ads that fill a calendar name that job and put an offer beside it, a price, a free quote, or a slot this week. 29 percent of the solar ads here lead with a price in the ad.
The result is the creative. A before-and-after, the finished job, or a short clip of the work being done stops the scroll faster than a logo or a team photo. In this category single-image ads lead.
Set a radius around the towns you work in and let Meta find the homeowners inside it. Name the town in the copy: a local name in the first line tells the reader this ad is for them.
"Learn more" is the most used button on these ads. Use a call button, an instant form or a booking link, and answer every lead within minutes. The shop that calls back first gets the job.
The median solar ad here stayed up 12 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.