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  1. Home/
  2. Ad libraries/
  3. Home security ads/
  4. Home security Facebook ads

Home security Facebook ad examples

354 Facebook ads from 15 home security companies, 274 running now.

See all 354 home security Facebook ads, and what to copy

Every home security ad, with hooks, offers and landing pages · A written teardown of what to copy · Ads for your business, written to book jobs in your areaBacked by Y Combinator · trusted by 200+ marketing teams

Facebook ads
354
Advertisers
15
Running now
274
Median days live
22

These are the Facebook ads home security companies run, read from the Meta Ad Library on October 8, 2026: 354 ads from 15 advertisers, 274 still running. Below are the ones that ran longest, what they ask people to do, the formats and offers that carry the category, and how to start your own.

Home security ads sell a specific fear, a package on a porch or a door at night, and the brands that last show the alert on a phone rather than a yard sign.

The home security Facebook ads that ran longest

The longest-running ad from each advertiser, in its own words. Nobody keeps paying to deliver a Facebook ad that is not working, so these are the ones to copy first.

  1. 🌾 15% Off Code: GRN15Nest · ran 603 days
  2. (New) Weighted HoodiesCove · running 244 days
  3. Stessa Offerta: 25% DI SCONTO! 🔥Reolink · ran 190 days
  4. Sturm Cappello Us Od Gi Boonie Hat Verde UniScout · ran 164 days
  5. Enjoy up to 6 months of free monitoring, valued at $239.Vivint · running 138 days
  6. Turn Any Window Into an Outdoor Security CamWyze · running 114 days

Home security Facebook ad examples

Live ads first, then the ones that stopped most recently. Every card carries the advertiser that ran it and how long it ran.

  • +342 more home security Facebook ads

    Hooks, landing pages and run length for each

Every creative, with its copy, format and run length

What home security Facebook ads ask people to do

  • 58%Shop now
  • 14%Learn more
  • 7%Book now
  • 6%Get offer

17 percent ask for the lead on Facebook itself, with a form, a message or a call, instead of sending people to a website.

4 percent open with a question, 30 percent put a number in the first line, and 8 percent lead with an emoji.

Which formats home security Facebook ads use

  • 45%Home security video ads
  • 29%Home security carousel ads
  • 25%Home security static ads

The offers home security companies lead with on Facebook

  • A discount: 14 percent of ads · SimpliSafe: “50% off award-winning security”
  • A price in the ad: 11 percent of ads · ADT: “Full setup + cam for $99*”
  • A deadline: 5 percent of ads · Wyze: “🌞 Launch price just $79.98 — ends soon!”
  • A guarantee: 2 percent of ads · SimpliSafe: “60 Day Money Back Guarantee”

How to start home security Facebook ads

  1. 1

    Sell one job with one clear offer

    People do not book a service, they book a job: one room, one driveway, one visit. The ads that fill a calendar name that job and put an offer beside it, a price, a free quote, or a slot this week. 14 percent of the home security ads here lead with a discount.

  2. 2

    Show the finished work in the first second

    The result is the creative. A before-and-after, the finished job, or a short clip of the work being done stops the scroll faster than a logo or a team photo. In this category video ads lead.

  3. 3

    Target the area you actually serve

    Set a radius around the towns you work in and let Meta find the homeowners inside it. Name the town in the copy: a local name in the first line tells the reader this ad is for them.

  4. 4

    Make booking one tap

    "Shop now" is the most used button on these ads. Use a call button, an instant form or a booking link, and answer every lead within minutes. The shop that calls back first gets the job.

  5. 5

    Keep the winners running and replace the rest

    The median home security ad here stayed up 22 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.

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Home security Facebook ads: questions people ask

What Facebook ad format do home security advertisers use most?
video ads, at 45 percent of the 411 home security Facebook ads read here, ahead of carousel at 29 percent.
What call to action do home security Facebook ads use?
Shop now is the button on 58 percent of them. 17 percent ask for the lead on Facebook itself, with a form, a message or a call, rather than a visit to the site.
How long do home security Facebook ads run?
The median home security Facebook ad here ran 22 days, and the longest 603. An ad still running after months is the closest public sign that it works.

More home security ads

  • All home security ads
  • Home security video ads
  • Home security static ads
  • Home security carousel ads
  • Hotel Facebook ads
  • Landscaping Facebook ads
  • Car dealership Facebook ads
  • Roofing Facebook ads
  • Restaurant Facebook ads
  • HVAC Facebook ads

Get home security ads that book jobs

This page shows 354 home security Facebook ads. Sprites' proprietary marketing agent reads every home security ad running now, writes ads for your business in the styles that work, and launches them on Facebook, Instagram and Google once you approve.

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