46 mattress brands have 33,456 ads in the Meta Ad Library between them, and 9,621 of those were running when we read it on October 5, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
The mattress category invented the hundred-night trial to sell a product nobody will buy unseen, and every ad in it is still built on top of that one idea.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Brand | Ads in library | Running now | Read here |
|---|---|---|---|
| Mattress Firm | 591 | 239 | 30 |
| Purple | 449 | 44 | 30 |
| Nectar Sleep | 252 | 8 | 30 |
Brand pages: Mattress Firm · Purple · Nectar Sleep · Saatva · DreamCloud Sleep · Sleep Number · Helix Sleep · Casper · Cozy Earth · Blissy · Hatch · Brooklinen · Boll & Branch · Manta Sleep · Serta · Sealy · Beautyrest · Tuft & Needle · Brooklyn Bedding · Bear Mattress · Coop Sleep Goods · WinkBeds · GhostBed · Layla Sleep · Amerisleep · Naturepedic · Pillow Cube · Buffy · Nest Bedding · BedJet · Tempur-Pedic · Oura · Puffy · Nolah Sleep · Parachute Home · LUXOME · Zinus · Leesa · Birch Living · Siena Sleep · Cocoon by Sealy · Awara Sleep · DreamCloud · Brentwood Home · MyPillow · Nectar
Meta Ad Library, read October 5, 2026. Library and active counts are Meta’s own. 46 of these mattress brands have enough creative on file for a page of their own.
video leads at 38 percent of the 1,392 creatives read here, with carousel at 37 percent and static at 25. Shop now carries 78 percent of the calls to action.
The median creative here ran 39 days and the longest was still up at 961. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
Customer voice, creator posts and reviews used as the hook.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
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