46,417 ads from 97 mattress brands in the Meta Ad Library, 16,977 running now.
97 mattress brands have 46,417 ads in the Meta Ad Library between them, and 16,977 of those were running when we read it on October 5, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
The mattress category invented the hundred-night trial to sell a product nobody will buy unseen, and every ad in it is still built on top of that one idea.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Mattress Firm | 591 | 239 | 30 |
| Purple | 449 | 44 | 30 |
| Nectar Sleep | 252 | 8 | 30 |
Brand pages: Mattress Firm · Purple · Nectar Sleep · Saatva · DreamCloud Sleep · Sleep Number · Helix Sleep · Casper · Cozy Earth · Blissy · Hatch · Brooklinen · Boll & Branch · Manta Sleep · Serta · Sealy · Beautyrest · Tuft & Needle · Brooklyn Bedding · Bear Mattress · Coop Sleep Goods · WinkBeds · GhostBed · Layla Sleep · Amerisleep · Naturepedic · Pillow Cube · Buffy · Nest Bedding · BedJet · Tempur-Pedic · Oura · Puffy · Nolah Sleep · Parachute Home · LUXOME · Zinus · Leesa · Birch Living · Siena Sleep · Cocoon by Sealy · Awara Sleep · DreamCloud · Brentwood Home · MyPillow · Nectar · Emma Sleep · BEDGEAR · Mattress Warehouse · Denver Mattress · Sit 'n Sleep · Mancini's Sleepworld · Ortho Mattress · City Mattress · The Original Mattress Factory · Mattress Depot USA · Snooze Mattress Company · airweave · Aireloom · Hästens · DUXIANA · Malouf Home · NapQueen · Essentia Organic Mattress · My Green Mattress · Silk & Snow · SIJO · Avocado Mattress · Big Fig Mattress · Bedsure · Coyuchi · Dosaze · Eli & Elm · MOLECULE Sleep · PeachSkinSheets · Sleepgram · Sunday Citizen · Helix · Nolah · Plank Mattress · Mattress King · Endy · Koala · Lull · Beddy's · Turmerry · MLILY USA · Pure Parima · Baloo Living · Sleep On Latex · Woolroom · Slumber Cloud · Engineered Sleep · Eve Sleep · Awara · Sleeping Duck · Simba Sleep
Meta Ad Library, read October 5, 2026. Library and active counts are Meta’s own. 97 of these mattress brands have enough creative on file for a page of their own.
video leads at 40 percent of the 2,586 creatives read here, with carousel at 36 percent and static at 24. Shop now carries 77 percent of the calls to action.
The median creative here ran 36 days and the longest was still up at 1494. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Mattress video ads · Mattress static ads · Mattress carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
The SD Indestruct - HaussmanSleeping Duck · running 1,494 days
Official Puffy® Sale - $1,350 Off Puffy Mattress & Accessories.Puffy · running 961 days
Find a showroom near you!Leesa · running 921 days
😴 Limited Time Offer: Starting at $199 😴Siena Sleep · running 919 days
✨ 44% Off + Free Shipping & Free 60-Day ReturnsBedJet · ran 759 days
22 Short-Layered Haircuts: Trends and Tips for a Chic UpdateBlissy · ran 633 days
2 percent of these ads open with a question, 24 percent put a number in the first line, and 5 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+46,405 more mattress ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
Customer voice, creator posts and reviews used as the hook.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
The scroll decides in a second or two, so the product goes in the first frame, in someone's hand or on someone's body, not after an intro. Video leads in this category.
A review, a creator trying it, a real buyer’s routine: customer voice carries a claim further than the brand can. Run several voices against each other and keep the one that sells.
A bundle, a first-order discount or free shipping turns interest into an order. 16 percent of the mattress ads here lead with a discount.
Broad targeting with strong creative beats narrow interest lists for most product brands now. Feed Meta your catalog and purchase events, and spend your time on new creative rather than new audiences.
The median mattress ad here stayed up 36 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
When mattress brands start their Black Friday ads, how deep they cut, and which are already live for this year: Mattress Black Friday ad examples.
This page shows 2,586 creatives. Meta lists 46,417 for these advertisers, and 16,977 are running right now. Sprites' proprietary marketing agent reads every mattress ad running now, writes and designs ads for your product in the styles that sell, and runs them on Meta, Google and TikTok once you approve.