35 therapy providers have 53,252 ads in the Meta Ad Library between them, and 6,446 of those were running when we read it on September 21, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Therapy advertising is restricted from naming the condition it treats, so the entire category has learned to describe a feeling and let the reader do the diagnosis.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Brand | Ads in library | Running now | Shown here |
|---|---|---|---|
| BetterHelp | 4,204 | 772 | 30 |
| Talkspace | 106 | 104 | 30 |
| Grow Therapy | 850 | 848 | 30 |
| Cerebral | 2 | 0 | 2 |
| Rula | 191 | 189 | 30 |
| Charlie Health | 17 | 11 | 17 |
| Talkiatry | 107 | 97 | 30 |
| Headway | 307 | 306 | 30 |
| LifeStance Health | 26 | 14 | 26 |
| Thriveworks | 1 | 0 | 1 |
| SonderMind | 20 | 20 | 20 |
| Mindbloom | 143 | 142 | 30 |
| Alma | 564 | 360 | 22 |
| Octave | 18 | 18 | 18 |
| Two Chairs | 3 | 3 | 3 |
| Newport Academy | 3 | 0 | 3 |
| ADHD Online | 77 | 60 | 30 |
| Equip | 299 | 298 | 30 |
| Eating Recovery Center | 8 | 7 | 8 |
| Center for Discovery | 18 | 18 | 18 |
| Discovery Mood & Anxiety Program | 15 | 14 | 15 |
| Ellie Mental Health | 5 | 0 | 5 |
| Mindpath Health | 2 | 0 | 2 |
| Little Otter | 7 | 7 | 7 |
| Bend Health | 7 | 7 | 7 |
| Calm | 38,250 | 923 | 30 |
| Hers | 744 | 622 | 30 |
| Headspace | 784 | 114 | 30 |
| Hims | 5,425 | 1,125 | 30 |
| Regain | 90 | 1 | 30 |
| Spring Health | 19 | 13 | 19 |
| Modern Health | 427 | 0 | 30 |
| Joyous | 188 | 188 | 21 |
| Done. | 313 | 165 | 30 |
| Calmerry | 12 | 0 | 11 |
Meta Ad Library, read September 21, 2026. Library and active counts are Meta’s own. 25 of these therapy providers have enough creative on file for a page of their own.
video leads at 42 percent of the 705 creatives read here, with static at 34 percent and carousel at 24. Learn more carries 53 percent of the calls to action.
The median creative here ran 27 days and the longest was still up at 1200. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
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