53,768 ads from 42 therapy providers in the Meta Ad Library, 6,390 running now.
42 therapy providers have 53,768 ads in the Meta Ad Library between them, and 6,390 of those were running when we read it on October 5, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Therapy advertising is restricted from naming the condition it treats, so the entire category has learned to describe a feeling and let the reader do the diagnosis.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| BetterHelp | 4,204 | 772 | 30 |
| Talkspace | 106 | 104 | 31 |
| Grow Therapy | 850 | 848 | 32 |
Brand pages: BetterHelp · Talkspace · Grow Therapy · Cerebral · Rula · Charlie Health · Talkiatry · Headway · LifeStance Health · Thriveworks · SonderMind · Mindbloom · Octave · Two Chairs · Newport Academy · ADHD Online · Eating Recovery Center · Center for Discovery · Discovery Mood & Anxiety Program · Ellie Mental Health · Mindpath Health · Little Otter · Bend Health · Calm · Hers · Headspace · Hims · Regain · Spring Health · Joyous · Calmerry · Monument · Ophelia · Klarity Health · Tava Health · Workit Health · Monte Nido · The Emily Program · The Renfrew Center · Pathlight Mood & Anxiety Center · Brightline
Meta Ad Library, read October 5, 2026. Library and active counts are Meta’s own. 41 of these therapy providers have enough creative on file for a page of their own.
Single image leads at 40 percent of the 903 creatives read here, with video at 35 percent and carousel at 25. Learn more carries 49 percent of the calls to action.
The median creative here ran 21 days and the longest was still up at 1044. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Therapy and mental health video ads · Therapy and mental health static ads · Therapy and mental health carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
The butterfly hug is a powerful tool for when you're feeling anxious, stressed, or overwhelmed.Charlie Health · running 1,044 days
Pathlight Mood & Anxiety Center, we want to walk alongside you on your path to mental wellness while providin…Pathlight Mood & Anxiety Center · running 931 days
Free therapy for NYC teensTalkspace · running 415 days
Prueba 7 días gratis la aplicación número uno de meditación y sueñoCalm · ran 315 days
Most PPO Insurance AcceptedCenter for Discovery · running 275 days
At Eating Recovery Center, we want to walk alongside you on your path to healing while providing resources, e…Eating Recovery Center · running 249 days
2 percent of these ads open with a question, 8 percent put a number in the first line, and 0 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+53,756 more therapy and mental health ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
A first visit is a bigger decision than a purchase, so the ads that book patients and clients offer the easy first step: a consultation, an assessment, an opening this week. 13 percent of the therapy and mental health ads here lead with a price in the ad.
People choose a person, not a building. A face, a name and a sentence in their own voice build more trust than stock imagery, and they set the practice apart from every chain in the feed.
Cost, pain, recovery time, whether it will look natural: the ads that last answer one worry each and link to the answer in full.
Target a radius around the practice and retarget everyone who visited your site or watched your videos. "Learn more" is the most common button here. Call every form lead back the same day.
The median therapy and mental health ad here stayed up 21 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
When therapy providers start their Black Friday ads, how deep they cut, and which are already live for this year: Therapy and mental health Black Friday ad examples.
This page shows 903 creatives. Meta lists 53,768 for these advertisers, and 6,390 are running right now. Sprites' proprietary marketing agent reads every therapy and mental health ad running now, writes ads for your practice in the styles that work, and launches them on Facebook, Instagram and Google once you approve.