31 therapy providers have 52,942 ads in the Meta Ad Library between them, and 5,722 of those were running when we read it on October 5, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Therapy advertising is restricted from naming the condition it treats, so the entire category has learned to describe a feeling and let the reader do the diagnosis.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Brand | Ads in library | Running now | Read here |
|---|---|---|---|
| BetterHelp | 4,204 | 772 | 30 |
| Talkspace | 106 | 104 | 31 |
| Grow Therapy | 850 | 848 | 32 |
Brand pages: BetterHelp · Talkspace · Grow Therapy · Cerebral · Rula · Charlie Health · Talkiatry · Headway · LifeStance Health · Thriveworks · SonderMind · Mindbloom · Octave · Two Chairs · Newport Academy · ADHD Online · Eating Recovery Center · Center for Discovery · Discovery Mood & Anxiety Program · Ellie Mental Health · Mindpath Health · Little Otter · Bend Health · Calm · Hers · Headspace · Hims · Regain · Spring Health · Joyous · Calmerry
Meta Ad Library, read October 5, 2026. Library and active counts are Meta’s own. 31 of these therapy providers have enough creative on file for a page of their own.
Single image leads at 38 percent of the 699 creatives read here, with video at 37 percent and carousel at 25. Learn more carries 51 percent of the calls to action.
The median creative here ran 26 days and the longest was still up at 1044. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
When therapy providers start their Black Friday ads, how deep they cut, and which are already live for this year: Therapy and mental health Black Friday ad examples.