2,378 ads from 12 annuity agents in the Meta Ad Library, 1,963 running now.
12 annuity agents have 2,378 ads in the Meta Ad Library between them, and 1,963 of those were running when we read it on October 23, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Annuity ads court retirees afraid of both market losses and weak savings rates, so the working ones set guaranteed income against bank deposits, promise upside without downside, and offer a calculator before any conversation with an agent.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Lincoln Financial | 155 | 155 | 6 |
| Oceanview Life and Annuity | 33 | 33 | 6 |
| USAA | 1,818 | 1,404 | 6 |
Meta Ad Library, read October 23, 2026. Library and active counts are Meta’s own.
Single image leads at 36 percent of the 69 creatives read here, with video at 35 percent and carousel at 29. Learn more carries 66 percent of the calls to action.
The median creative here ran 60 days and the longest was still up at 986. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Trusted Annuity CompanyAnnuity General Inc. · running 986 days
How IMOs Have Evolved: A Conversation with Phil GrahamJim Fisher · running 506 days
Connect With UsOceanview Life and Annuity · running 167 days
Did you know MYGA's often have Better Rates Than CDs?The Annuity Link · running 147 days
Build Your Own PensionPrairie Guardian Life & Annuity · running 127 days
Explore AnnuitiesLincoln Financial · running 94 days
7 percent of these ads open with a question, 23 percent put a number in the first line, and 0 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+2,366 more annuity ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
A first visit is a bigger decision than a purchase, so the ads that book patients and clients offer the easy first step: a consultation, an assessment, an opening this week. 25 percent of the annuity ads here lead with a price in the ad.
People choose a person, not a building. A face, a name and a sentence in their own voice build more trust than stock imagery, and they set the practice apart from every chain in the feed.
Cost, pain, recovery time, whether it will look natural: the ads that last answer one worry each and link to the answer in full.
Target a radius around the practice and retarget everyone who visited your site or watched your videos. "Learn more" is the most common button here. Call every form lead back the same day.
The median annuity ad here stayed up 60 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 69 creatives. Meta lists 2,378 for these advertisers, and 1,963 are running right now. Sprites' proprietary marketing agent reads every annuity ad running now, writes ads for your practice in the styles that work, and launches them on Facebook, Instagram and Google once you approve.