Supplements ads

Which supplement brands run the most ads?

The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.

Brand pages: Nutrafol · RYZE Superfoods · Huel · Ritual · Liquid I.V. · ARMRA · MaryRuth's · Ka'Chava · Thorne · Force Factor · Happy Mammoth · Primal Harvest · Gundry MD · OLLY · Nature Made · HUM Nutrition · LMNT · Optimum Nutrition · Orgain · Transparent Labs · MUD\WTR · 1st Phorm · Onnit · Ancient Nutrition · Garden of Life · Life Extension · O Positiv · Vital Proteins · Cymbiotika · Lemme · Inno Supps · Balance of Nature · ColonBroom · Primal Queen · Everyday Dose · Obvi · Sculpt Nation · Grüns · Momentous · IM8 · Timeline Longevity · NativePath · Pendulum · UMZU · BioTrust Nutrition · Sports Research · Needed · Perelel · Goli · Moon Juice · Arrae · Care/of · AG1 · Sakara Life · Ryze · David Protein · Centrum · Herbalife · Gainful · Ryse · Redcon1 · Kaged · Hiya · FullWell · Apothékary · Myprotein · Nutrisense · Create Wellness · Raw Nutrition · Dymatize · Huge Supplements · Rule One Proteins · Promix Nutrition · Love Wellness · Kion · Skratch Labs · Natural Cycles · Uqora · Pique · MegaFood · New Chapter · Bloom Nutrition · Bare Performance Nutrition · JSHealth Vitamins · Perfect Keto · Seed Health · SmartyPants Vitamins · Supergut · The Nue Co. · Truvani · Legion · The Vitamin Shoppe · Live Conscious · Qunol · Relief Factor · NOW Foods · MuscleTech · Cellucor · Codeage · Pure Encapsulations · Vega · Black Girl Vitamins · Vitauthority · Naked Nutrition · Sunwarrior · Double Wood Supplements · Axe & Sledge Supplements · BiOptimizers · Organifi · Paleovalley · Clean Simple Eats · BUBS Naturals · Heart & Soil · fatty15 · Ancestral Supplements · Rae Wellness · Ora Organic · Elysium Health · NOVOS · Auri Nutrition · TB12 · EU Natural · Quicksilver Scientific · Cowboy Colostrum · Nutricost · Zhou Nutrition · Irwin Naturals · OMNI Longevity · True Sea Moss · Just Ingredients · BrickHouse · Crave Creatine · Organics Ocean · SpoiledChild · Mizu Lab · SPNutrition · MuscleMax · IM8 Health · Intellectual Power · Micro Ingredients · Horlicks · Bournvita

Meta Ad Library, read October 5, 2026. Library and active counts are Meta’s own. 142 of these supplement brands have enough creative on file for a page of their own.

What formats do supplements ads use?

video leads at 44 percent of the 4,571 creatives read here, with carousel at 30 percent and static at 26. Shop now carries 73 percent of the calls to action.

The median creative here ran 26 days and the longest was still up at 620. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.

What works on Facebook, with the calls to action, offers and how to start: Supplements Facebook ad examples.

Each format on its own page: Supplements video ads · Supplements static ads · Supplements carousel ads

What the supplements ads that last say

The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.

1. 🔥 25,000+ Customers Swear by Intellectual Power!Intellectual Power · running 620 days
2. Boost Energy & Performance 🔥MuscleMax · running 546 days
3. ★★★★★ 4.7/5 Star RatingCrave Creatine · running 465 days
4. Clear Whey Isolate - 1.9lb - LemonadeMyprotein · running 458 days
5. Nourishing Mothers and Mother EarthNeeded · running 417 days
6. Better than proteinKion · running 388 days

The offers supplement brands lead with

• A discount: 14 percent of ads · Huel: “Subscribe & Save 10%”
• Something free to start: 5 percent of ads · Ritual: “25% off plus a FREE gift”
• A price in the ad: 4 percent of ads · Nutrafol: “$20 off for you and a friend.”
• A guarantee: 4 percent of ads · Inno Supps: “💤 Crush Cortisol & Burn Fat While You Sleep — 100% Guaranteed”

3 percent of these ads open with a question, 29 percent put a number in the first line, and 2 percent lead with an emoji.

How to run supplements ads on Facebook and Instagram

1. 1

   Show the product in use in the first three seconds

   The scroll decides in a second or two, so the product goes in the first frame, in someone's hand or on someone's body, not after an intro. Video leads in this category.

2. 2

   Let customers make the claim

   A review, a creator trying it, a real buyer’s routine: customer voice carries a claim further than the brand can. Run several voices against each other and keep the one that sells.

3. 3

   Give a reason to buy now

   A bundle, a first-order discount or free shipping turns interest into an order. 14 percent of the supplements ads here lead with a discount.

4. 4

   Let the algorithm find the buyers

   Broad targeting with strong creative beats narrow interest lists for most product brands now. Feed Meta your catalog and purchase events, and spend your time on new creative rather than new audiences.

5. 5

   Keep the winners running and replace the rest

   The median supplements ad here stayed up 26 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.

Supplements ads: questions people ask

What do supplements ads on Facebook and Instagram look like?

We read 4,571 supplements ads from 142 supplement brands in the Meta Ad Library on October 5, 2026. Video ads lead at 44 percent. The most common button is "Shop now".

Which supplement brands run the most Facebook ads?

Of the advertisers on this page, RYZE Superfoods (4,899 running), Huel (1,271 running), Nutrafol (345 running) had the most ads live when we read the library.

What offers do supplements ads use?

A discount appears in 14 percent, something free to start appears in 5 percent, a price in the ad appears in 4 percent of the ads we read. For example, Huel: "Subscribe & Save 10%"

How long do supplements ads run?

The median ad we read had run 26 days, and the longest 620 days. Advertisers keep paying for ads that work, so the long runners are the ones to study.

How do I make supplements ads for my brand?

Start from what is already working in your category: copy the structure of the long-running ads, lead with one clear offer, and test several versions at once. Sprites' proprietary marketing agent does this for you: it reads the supplements ads running now, writes ads in the styles that work, and launches them once you approve.

Supplements Black Friday ads

When supplement brands start their Black Friday ads, how deep they cut, and which are already live for this year: Supplements Black Friday ad examples.