58 supplement brands have 83,790 ads in the Meta Ad Library between them, and 29,024 of those were running when we read it on October 5, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Supplements run the longest ad copy on the platform because the claims they are allowed to make are weak, so the persuasion has to happen in volume rather than in the promise.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Brand | Ads in library | Running now | Read here |
|---|---|---|---|
| Nutrafol | 356 | 345 | 50 |
| RYZE Superfoods | 4,903 | 4,899 | 30 |
| Huel | 4,756 | 1,271 | 30 |
Brand pages: Nutrafol · RYZE Superfoods · Huel · Ritual · Liquid I.V. · ARMRA · MaryRuth's · Ka'Chava · Thorne · Force Factor · Happy Mammoth · Primal Harvest · Gundry MD · OLLY · Nature Made · HUM Nutrition · LMNT · Optimum Nutrition · Orgain · Transparent Labs · MUD\WTR · 1st Phorm · Onnit · Ancient Nutrition · Garden of Life · Life Extension · O Positiv · Vital Proteins · Cymbiotika · Lemme · Inno Supps · Balance of Nature · ColonBroom · Primal Queen · Everyday Dose · Obvi · Sculpt Nation · Grüns · Momentous · IM8 · Timeline Longevity · NativePath · Pendulum · UMZU · BioTrust Nutrition · Sports Research · Needed · Perelel · Goli · Moon Juice · Arrae · Care/of · AG1 · Sakara Life · Ryze · David Protein · Centrum · Herbalife
Meta Ad Library, read October 5, 2026. Library and active counts are Meta’s own. 58 of these supplement brands have enough creative on file for a page of their own.
video leads at 43 percent of the 2,269 creatives read here, with carousel at 29 percent and static at 27. Shop now carries 67 percent of the calls to action.
The median creative here ran 24 days and the longest was still up at 417. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
Customer voice, creator posts and reviews used as the hook.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
When supplement brands start their Black Friday ads, how deep they cut, and which are already live for this year: Supplements Black Friday ad examples.