10 drink brands have 2,457 ads in the Meta Ad Library between them, and 1,037 of those were running when we read it on October 2, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Soft drinks are bought within arm’s reach of the cooler, so the giants advertise to stay famous rather than to convert, and the challengers win by looking like nothing else in that cooler.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Brand | Ads in library | Running now | Read here |
|---|---|---|---|
| Pepsi | 218 | 149 | 30 |
| Dr Pepper | 214 | 184 | 30 |
| Liquid Death | 1,525 | 375 | 30 |
Brand pages: Pepsi · Dr Pepper · Liquid Death · Sprite · Coca-Cola · Mountain Dew · Diet Coke · Bubly · Snapple · Arizona Iced Tea
Meta Ad Library, read October 2, 2026. Library and active counts are Meta’s own. 10 of these drink brands have enough creative on file for a page of their own.
video leads at 61 percent of the 297 creatives read here, with static at 24 percent and carousel at 15. Shop now carries 60 percent of the calls to action.
The median creative here ran 21 days and the longest was still up at 212. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length