Updated as of November 11, 2026
“New Capri Sun Hydrate”
“Serious hydration. Unserious pouch. With essential electrolytes and 50% less sugar than leading regular sports drinks.*”
The copy pairs essential electrolytes with the playful “Unserious pouch” line. Its sugar comparison gives shoppers a practical reason to consider Capri Sun Hydrate, while Shop now closes the pitch.
Copy this: Pair a functional benefit with a line that sounds like your brand.