12 meal kit companies have 3,125 ads in the Meta Ad Library between them, and 2,865 of those were running when we read it on October 8, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Meal kits sell the decision you do not have to make at six o’clock, so the ads show a finished plate and a number of minutes, not the recipe.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Brand | Ads in library | Running now | Read here |
|---|---|---|---|
| HelloFresh | 459 | 457 | 30 |
| Factor | 834 | 824 | 31 |
| Blue Apron | 71 | 36 | 30 |
Brand pages: HelloFresh · Factor · Blue Apron · Home Chef · EveryPlate · Dinnerly · Green Chef · Marley Spoon · Sunbasket · Hungryroot · Trifecta · Daily Harvest
Meta Ad Library, read October 8, 2026. Library and active counts are Meta’s own. 12 of these meal kit companies have enough creative on file for a page of their own.
video leads at 45 percent of the 284 creatives read here, with carousel at 33 percent and static at 23. Get offer carries 50 percent of the calls to action.
The median creative here ran 19 days and the longest was still up at 323. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
Customer voice, creator posts and reviews used as the hook.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length