4,970 ads from 12 palliative care programs in the Meta Ad Library, 1,309 running now.
12 palliative care programs have 4,970 ads in the Meta Ad Library between them, and 1,309 of those were running when we read it on October 23, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Palliative care fights confusion with hospice, so the ads teach first, with a what is it question, a short quiz on whether it is time, and a straight answer on cost, before asking anyone to meet the team.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Fremont Regional Hospice and Palliative Care | 10 | 10 | 6 |
| Anthem Blue Cross and Blue Shield | 232 | 215 | 6 |
| Crossroads Hospice & Palliative Care | 29 | 27 | 6 |
Meta Ad Library, read October 23, 2026. Library and active counts are Meta’s own.
Single image leads at 46 percent of the 67 creatives read here, with carousel at 33 percent and video at 21. Learn more carries 59 percent of the calls to action.
The median creative here ran 39 days and the longest was still up at 289. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Find palliative care in your areaGetPalliativeCare.org · running 289 days
CAPC Membership: Join our vibrant, collaborative networkCenter to Advance Palliative Care (CAPC) · running 289 days
The Experts in Care, Love & SupportThe Hospice of East Texas · running 190 days
Visit Our Website >Fremont Regional Hospice and Palliative Care · running 161 days
Experts in Hospice and Palliative CareAuthoraCare Collective · running 146 days
Hospice that Understands LTCCrossroads Hospice & Palliative Care · running 143 days
10 percent of these ads open with a question, 0 percent put a number in the first line, and 0 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+4,958 more palliative care ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
A first visit is a bigger decision than a purchase, so the ads that book patients and clients offer the easy first step: a consultation, an assessment, an opening this week.
People choose a person, not a building. A face, a name and a sentence in their own voice build more trust than stock imagery, and they set the practice apart from every chain in the feed.
Cost, pain, recovery time, whether it will look natural: the ads that last answer one worry each and link to the answer in full.
Target a radius around the practice and retarget everyone who visited your site or watched your videos. "Learn more" is the most common button here. Call every form lead back the same day.
The median palliative care ad here stayed up 39 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 67 creatives. Meta lists 4,970 for these advertisers, and 1,309 are running right now. Sprites' proprietary marketing agent reads every palliative care ad running now, writes ads for your practice in the styles that work, and launches them on Facebook, Instagram and Google once you approve.