950 ads from 12 surfboard brands in the Meta Ad Library, 592 running now.
12 surfboard brands have 950 ads in the Meta Ad Library between them, and 592 of those were running when we read it on October 23, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Surfboard shoppers worry about dings, wax, and the trip, so the ads that sell promise a board that stays clear and wax free, plus fins that fit common boxes and an armored bag so it arrives whole.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Ho Stevie | 181 | 181 | 6 |
| Dorsal - Fins and Surf Hardware | 19 | 19 | 6 |
| Pro-Lite International | 21 | 21 | 6 |
Meta Ad Library, read October 23, 2026. Library and active counts are Meta’s own.
video leads at 40 percent of the 67 creatives read here, with carousel at 39 percent and static at 21. Shop now carries 67 percent of the calls to action.
The median creative here ran 36 days and the longest was still up at 620. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
STCY began as an Australian Surfboard Manufacturing Company with intention to rattle the cage of the modern d…STCY.co · running 620 days
New Armored Coffin Surfboard Travel BagPro-Lite International · running 367 days
No Melted Wax. No Dings. No Yellowing.Ho Stevie · running 266 days
Surfboards & Supply Co...Lost Enterprises · running 154 days
Episode 05 of Stab In The Dark starring Ethan Ewing.Stab Magazine · running 147 days
25 years of Durability, Performance & Value — and it all leads to this.NSP - Surf and Stand Up Paddle Boards · running 128 days
1 percent of these ads open with a question, 12 percent put a number in the first line, and 1 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+938 more surfboard ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
The scroll decides in a second or two, so the product goes in the first frame, in someone's hand or on someone's body, not after an intro. Video leads in this category.
A review, a creator trying it, a real buyer’s routine: customer voice carries a claim further than the brand can. Run several voices against each other and keep the one that sells.
A bundle, a first-order discount or free shipping turns interest into an order.
Broad targeting with strong creative beats narrow interest lists for most product brands now. Feed Meta your catalog and purchase events, and spend your time on new creative rather than new audiences.
The median surfboard ad here stayed up 36 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 67 creatives. Meta lists 950 for these advertisers, and 592 are running right now. Sprites' proprietary marketing agent reads every surfboard ad running now, writes and designs ads for your product in the styles that sell, and runs them on Meta, Google and TikTok once you approve.