119,951 ads from 48 swimwear brands in the Meta Ad Library, 16,933 running now.
48 swimwear brands have 119,951 ads in the Meta Ad Library between them, and 16,933 of those were running when we read it on October 5, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Swimwear has a four-month year and the strictest nudity review on the platform, and the brands that plan for both constraints outspend the ones that discover them in May.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Cupshe | 895 | 785 | 29 |
| Summersalt | 59 | 59 | 41 |
| Andie | 67 | 61 | 45 |
Brand pages: Cupshe · Summersalt · Andie · SKIMS · Aerie · Frankies Bikinis · Kulani Kinis · Monday Swimwear · VENUS · Swimsuits For All · Albion Fit · Miraclesuit · Maaji · Popvil · Blackbough Swim · JOLYN · Dippin' Daisy's · Vitamin A · TRIANGL · Montce Swim · SHEIN · Victoria's Secret · Beachsissi · Old Navy · BERLOOK · lululemon · Athleta · Lands' End · Chubbies · Tommy Bahama · Seafolly · Left On Friday · VETCHY · BYDEE · Calypsa · Speedo · ROXY · Billabong · Hurley · Rip Curl · Quiksilver · O'Neill · Solid & Striped · Vitamin A Swim · Peony Swimwear · Seea · FloatBuds · SwimOutlet
Meta Ad Library, read October 5, 2026. Library and active counts are Meta’s own. 48 of these swimwear brands have enough creative on file for a page of their own.
carousel leads at 58 percent of the 1,786 creatives read here, with video at 28 percent and static at 14. Shop now carries 90 percent of the calls to action.
The median creative here ran 32 days and the longest was still up at 854. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Swimwear video ads · Swimwear static ads · Swimwear carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
3-7 Days for Express shippingBeachsissi · ran 854 days
2nd Ann,UP TO 50% OFF🎉BERLOOK · ran 753 days
Icons Of Shred Track Pant GromRip Curl · ran 525 days
Nothing better than a big box of Montce wrapped with a bow ;)Montce Swim · running 504 days
The Sidestroke - Seaweed & Seaglass & White Sand Size: 20Summersalt · running 374 days
50% BIKINI SETS✨Dippin' Daisy's · running 368 days
1 percent of these ads open with a question, 14 percent put a number in the first line, and 2 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+119,939 more swimwear ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
Customer voice, creator posts and reviews used as the hook.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
The scroll decides in a second or two, so the product goes in the first frame, in someone's hand or on someone's body, not after an intro. Carousel leads in this category.
A review, a creator trying it, a real buyer’s routine: customer voice carries a claim further than the brand can. Run several voices against each other and keep the one that sells.
A bundle, a first-order discount or free shipping turns interest into an order. 9 percent of the swimwear ads here lead with a discount.
Broad targeting with strong creative beats narrow interest lists for most product brands now. Feed Meta your catalog and purchase events, and spend your time on new creative rather than new audiences.
The median swimwear ad here stayed up 32 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
When swimwear brands start their Black Friday ads, how deep they cut, and which are already live for this year: Swimwear Black Friday ad examples.
The rest of fashion, category by category, and the ads ChatGPT shows the same shoppers.
This page shows 1,786 creatives. Meta lists 119,951 for these advertisers, and 16,933 are running right now. Sprites' proprietary marketing agent reads every swimwear ad running now, writes and designs ads for your product in the styles that sell, and runs them on Meta, Google and TikTok once you approve.