266,233 ads from 136 footwear brands in the Meta Ad Library, 54,476 running now.
136 footwear brands have 266,233 ads in the Meta Ad Library between them, and 54,476 of those were running when we read it on October 5, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Footwear splits between drop culture and comfort claims, and the two halves of this category are running ads that have nothing to do with each other.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
Brand pages: Nike · adidas · SKECHERS · HOKA · Crocs · On · New Balance · DSW Designer Shoe Warehouse · Foot Locker · PUMA · Zappos.com · Vans · Brooks Running · UGG · Converse · ASICS · HEYDUDE · Famous Footwear · Orthofeet · VIVAIA · Allbirds · BIRKENSTOCK · Rothy's · Dr. Martens · Reebok · Timberland · Steve Madden · Clarks Shoes · Vionic Shoes · OOFOS · DREAM PAIRS · Cole Haan · Merrell · KEEN · Saucony · ALDO Shoes · SOREL · Ariat · Tecovas · Thursday Boot Company · Altra Running · Jordan · Under Armour · Finish Line · Kizik · Journeys · Vessi · KURU Footwear · CARIUMA · Shoe Carnival · Veja · Olukai · Chaco · Teva · Hunter Boots · Golden Goose · Jimmy Choo · Christian Louboutin · Clarks · Topo Athletic · Red Wing · Birdies · Sam Edelman · Nisolo · Dolce Vita · Karhu · Mizuno · Naturalizer · TOMS · Sperry · Rockport · Xero Shoes · Aetrex · Archies Footwear · FitFlop · Flux Footwear · KANE Footwear · Lems Shoes · Native Shoes · Ryka · Wildling Shoes · Hunter · Danner · Taft · Margaux · KEEN Footwear · JD Sports · Camper · Jessica Simpson · Stuart Weitzman · Ecco · Church's · Hogan · Atoms · Keds · K-Swiss · FitVille · Johnston & Murphy · Wolverine Boots · Hush Puppies · Aerosoles · Easy Spirit · Bruno Marc · M.Gemi · Wolf & Shepherd · The Frye Company · Zeba Shoes · Taos Footwear · Vivobarefoot · Dr. Scholl's Shoes · Giesswein · Amberjack · Oboz Footwear · Alegria Shoes · Lucchese · Twisted X · Propet Footwear · Spring Step Shoes · FRANKIE4 · Bared Footwear · Geox · P448 · KOIO · SeaVees · Sarah Flint · Nine West · Allen Edmonds · Franco Sarto · Bearpaw · Red Wing Shoes · HIKE Footwear · Bearefoot · Hobibear · Qomfort · Tip Top Shoes · Xstance
Meta Ad Library, read October 5, 2026. Library and active counts are Meta’s own. 136 of these footwear brands have enough creative on file for a page of their own.
carousel leads at 52 percent of the 4,548 creatives read here, with video at 28 percent and static at 21. Shop now carries 81 percent of the calls to action.
The median creative here ran 37 days and the longest was still up at 958. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Footwear video ads · Footwear static ads · Footwear carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Calzado de golf para hombre Tiger Woods '13 - NegroNike · ran 958 days
Free Same Day DeliveryTip Top Shoes · running 727 days
Approved by PodiatristsVIVAIA · ran 681 days
Adventure On and Off the GridDanner · running 670 days
Women's TREADKURU Footwear · running 577 days
Feels like walking on the cloudDREAM PAIRS · running 571 days
1 percent of these ads open with a question, 17 percent put a number in the first line, and 1 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+266,221 more footwear ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
Customer voice, creator posts and reviews used as the hook.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
The scroll decides in a second or two, so the product goes in the first frame, in someone's hand or on someone's body, not after an intro. Carousel leads in this category.
A review, a creator trying it, a real buyer’s routine: customer voice carries a claim further than the brand can. Run several voices against each other and keep the one that sells.
A bundle, a first-order discount or free shipping turns interest into an order. 7 percent of the footwear ads here lead with a discount.
Broad targeting with strong creative beats narrow interest lists for most product brands now. Feed Meta your catalog and purchase events, and spend your time on new creative rather than new audiences.
The median footwear ad here stayed up 37 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
When footwear brands start their Black Friday ads, how deep they cut, and which are already live for this year: Footwear Black Friday ad examples.
The rest of fashion, category by category, and the ads ChatGPT shows the same shoppers.
This page shows 4,548 creatives. Meta lists 266,233 for these advertisers, and 54,476 are running right now. Sprites' proprietary marketing agent reads every footwear ad running now, writes and designs ads for your product in the styles that sell, and runs them on Meta, Google and TikTok once you approve.