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  1. Home/
  2. Ad libraries/
  3. Footwear ads

Footwear ads

50 footwear brands have 159,902 ads in the Meta Ad Library between them, and 26,622 of those were running when we read it on September 21, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.

Footwear splits between drop culture and comfort claims, and the two halves of this category are running ads that have nothing to do with each other.

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Advertisers
50
Ads listed by Meta
159,902
Running now
26,622
Shown on this page
1,451

Which footwear brands run the most ads?

The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.

BrandAds in libraryRunning nowShown here
Nike15,0293,18730
adidas12,68256030
SKECHERS1,2731,15030
HOKA2,83937030
Crocs2,9381,09730
On4222430
New Balance8,1951,97630
DSW Designer Shoe Warehouse71070511
Foot Locker35435430
PUMA3,33985530
Zappos.com15114930
Vans5,28724730
Brooks Running71271130
UGG3,97981330
Converse28022
ASICS6,6021,45530
HEYDUDE30030030
Famous Footwear33633628
Orthofeet19117130
VIVAIA50,0012,37030
Allbirds1,0788330
BIRKENSTOCK6,8271,67730
Rothy's23915530
Dr. Martens2,78021330
Reebok62416230
Timberland7,71854230
Steve Madden27727730
Clarks Shoes4,91351629
Vionic Shoes15515530
OOFOS33422230
DREAM PAIRS2657330
Cole Haan36735830
Merrell1,155030
KEEN1,64214630
Saucony82416530
ALDO Shoes23021729
SOREL1,45138830
Ariat21821730
Tecovas38938730
Thursday Boot Company2,8261,78330
Altra Running6138330
Jordan4559430
Under Armour7,5221,05029
Finish Line15915514
Kizik19116930
Journeys666630
Vessi62020630
KURU Footwear16015930
CARIUMA3623130
Shoe Carnival744329

Meta Ad Library, read September 21, 2026. Library and active counts are Meta’s own. 49 of these footwear brands have enough creative on file for a page of their own.

What formats do footwear ads use?

carousel leads at 59 percent of the 1,451 creatives read here, with video at 26 percent and static at 14. Shop now carries 68 percent of the calls to action.

The median creative here ran 38 days and the longest was still up at 958. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.

Footwear ad examples

One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.

  • Nike ad creative
    Nike
    Ran 958 days

    Calzado de golf para hombre Tiger Woods '13 - Negro

  • Nike ad creative
    Nike
    Ran 958 days

    Pantalones tejidos para hombre Nike Sportswear Tech Pack - Gris

  • VIVAIA ad creative
    VIVAIA
    Ran 681 days

    Approved by Podiatrists

  • BIRKENSTOCK ad creative
    BIRKENSTOCK
    Ran 619 days

    Colorless

  • VIVAIA ad creativeVideo
    VIVAIA
    Ran 603 days
  • KURU Footwear ad creativeLive
    KURU Footwear
    Ran 563 days

    Women's ATOM

  • KURU Footwear ad creativeLive
    KURU Footwear
    Ran 563 days

    Women's TREAD

  • DREAM PAIRS ad creativeVideoLive
    DREAM PAIRS
    Ran 557 days

    Feels like walking on the cloud

  • VIVAIA ad creativeVideo
    VIVAIA
    Ran 543 days
  • Nike ad creativeLive
    Nike
    Ran 531 days

    Nike Dri-FIT Icon Men's Basketball Jersey

  • Nike ad creativeLive
    Nike
    Ran 513 days

    Calzado para mujer Nike Air Force 1 '07 - Blanco

  • PUMA ad creativeLive
    PUMA
    Ran 473 days

    It's Better On The App

  • PUMA ad creativeLive
    PUMA
    Ran 473 days

    It's Better On The App

  • PUMA ad creativeLive
    PUMA
    Ran 424 days

    PUMA APP

  • PUMA ad creativeLive
    PUMA
    Ran 424 days

    PUMA APP

  • Tecovas ad creative
    Tecovas
    Ran 380 days

    Handmade, Timeless Styles

  • Famous Footwear ad creativeLive
    Famous Footwear
    Ran 376 days

    Dockers Men's Gordon Medium/Wide Cap Toe Oxford Shoes (Black)

  • CARIUMA ad creative
    CARIUMA
    Ran 375 days

    Cariuma OCA Low Gum Off-White Canvas Sneaker - Gum Off-White / Women 10.5 / Men 9

  • Nike ad creativeLive
    Nike
    Ran 361 days

    The Best of Nike - Personalized to You

  • Nike ad creative
    Nike
    Ran 353 days

    Calzado de entrenamiento para hombre Nike Metcon 8 - Gris

  • Famous Footwear ad creativeLive
    Famous Footwear
    Ran 347 days

    KIDS' CHUCK TAYLOR ALL STAR STREET MID TOP SNEAKER

  • Famous Footwear ad creativeLive
    Famous Footwear
    Ran 347 days

    Dockers Men's Gordon Cap Toe Oxford Shoes (Black)

  • HOKA ad creativeLive
    HOKA
    Ran 345 days

    Bondi SR

  • HOKA ad creativeLive
    HOKA
    Ran 345 days

    Cappello Performance

Footwear offer ads

Discounts, bundles and free shipping, where the offer is the creative.

  • VIVAIA ad creativeVideo
    VIVAIA
    Ran 543 days
  • CARIUMA ad creative
    CARIUMA
    Ran 375 days

    Cariuma OCA Low Gum Off-White Canvas Sneaker - Gum Off-White / Women 10.5 / Men 9

  • Famous Footwear ad creativeLive
    Famous Footwear
    Ran 347 days

    KIDS' CHUCK TAYLOR ALL STAR STREET MID TOP SNEAKER

  • Famous Footwear ad creativeLive
    Famous Footwear
    Ran 317 days

    Birkenstock Men's Arizona Footbed Sandals (Mocha)

  • HOKA ad creative
    HOKA
    Ran 295 days

    Mafate Speed 2

  • KURU Footwear ad creativeLive
    KURU Footwear
    Ran 263 days

    Save $40 on Best Selling Shoes

  • VIVAIA ad creativeVideo
    VIVAIA
    Ran 248 days

    Special Sale

  • VIVAIA ad creative
    VIVAIA
    Ran 227 days

    Big Style, Bigger Savings

Footwear ugc and testimonial ads

Customer voice, creator posts and reviews used as the hook.

  • Thursday Boot Company ad creativeVideo
    Thursday Boot Company
    Ran 185 days

    Thursday Boots | Highest Quality x Honest Prices.

  • Thursday Boot Company ad creative
    Thursday Boot Company
    Ran 185 days

    Premium Leather Footwear Sold at Honest Prices 👌

  • Thursday Boot Company ad creative
    Thursday Boot Company
    Ran 185 days

    Thursday | Highest Quality. Honest Prices.

  • Thursday Boot Company ad creativeLive
    Thursday Boot Company
    Ran 166 days

    THURSDAY | ★★★★★ 125,000+ 5-Star Reviews

  • Thursday Boot Company ad creativeLive
    Thursday Boot Company
    Ran 166 days

    Thursday Boots | Highest Quality x Honest Prices

  • DREAM PAIRS ad creativeLive
    DREAM PAIRS
    Ran 142 days

    DREAM PAIRS REWARDS

  • Thursday Boot Company ad creative
    Thursday Boot Company
    Ran 140 days

    Thursday Sneakers | Highest Quality x Honest Prices

  • Thursday Boot Company ad creative
    Thursday Boot Company
    Ran 132 days

    Thursday Jackets | Highest Quality x Honest Prices

Footwear educational ads

The ad teaches something before it asks for anything.

  • KURU Footwear ad creativeVideoLive
    KURU Footwear
    Ran 165 days

    Your Old Shoes Can’t Do This

  • KURU Footwear ad creativeLive
    KURU Footwear
    Ran 164 days

    Save Big on Heel Support

  • KEEN ad creativeVideo
    KEEN
    Ran 78 days
  • Converse ad creative
    Converse
    Ran 13 days

    Still Proud To Be.

  • Allbirds ad creative
    Allbirds
    Ran 12 days

    Explore The Allbirds Sale

  • Allbirds ad creative
    Allbirds
    Ran 12 days

    Explore The Allbirds Sale

  • Rothy's ad creativeLive
    Rothy's
    Ran 12 days

    SHOP THE EDIT

  • Rothy's ad creativeLive
    Rothy's
    Ran 12 days

    SHOP THE EDIT

Footwear launch and new product ads

Announcements, drops and restocks.

  • HOKA ad creative
    HOKA
    Ran 295 days

    Bondi SR

  • HOKA ad creative
    HOKA
    Ran 259 days

    Bondi SR

  • KURU Footwear ad creativeLive
    KURU Footwear
    Ran 220 days

    Introducing ROAM 2

  • KURU Footwear ad creativeLive
    KURU Footwear
    Ran 220 days

    Introducing ROAM 2

  • Thursday Boot Company ad creativeVideo
    Thursday Boot Company
    Ran 192 days

    🆕 The Quest Collection

  • PUMA ad creativeLive
    PUMA
    Ran 188 days

    PUMA x NEYMAR Trucker Cap

  • Famous Footwear ad creativeLive
    Famous Footwear
    Ran 188 days

    Naturalizer Women's Madalynn Gore Block Heel Booties (Black)

  • Thursday Boot Company ad creative
    Thursday Boot Company
    Ran 185 days

    Thursday Sneakers! | The Court

See the other 158,451 ads

This page shows 1,451 creatives. Meta lists 159,902 for these advertisers, and 26,622 are running right now. Sprites reads the whole library for the brands you follow across Meta, Google and LinkedIn, and runs your own campaigns off what it finds once you approve the change.

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