50 footwear brands have 159,902 ads in the Meta Ad Library between them, and 26,622 of those were running when we read it on September 21, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Footwear splits between drop culture and comfort claims, and the two halves of this category are running ads that have nothing to do with each other.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Brand | Ads in library | Running now | Shown here |
|---|---|---|---|
| Nike | 15,029 | 3,187 | 30 |
| adidas | 12,682 | 560 | 30 |
| SKECHERS | 1,273 | 1,150 | 30 |
| HOKA | 2,839 | 370 | 30 |
| Crocs | 2,938 | 1,097 | 30 |
| On | 422 | 24 | 30 |
| New Balance | 8,195 | 1,976 | 30 |
| DSW Designer Shoe Warehouse | 710 | 705 | 11 |
| Foot Locker | 354 | 354 | 30 |
| PUMA | 3,339 | 855 | 30 |
| Zappos.com | 151 | 149 | 30 |
| Vans | 5,287 | 247 | 30 |
| Brooks Running | 712 | 711 | 30 |
| UGG | 3,979 | 813 | 30 |
| Converse | 28 | 0 | 22 |
| ASICS | 6,602 | 1,455 | 30 |
| HEYDUDE | 300 | 300 | 30 |
| Famous Footwear | 336 | 336 | 28 |
| Orthofeet | 191 | 171 | 30 |
| VIVAIA | 50,001 | 2,370 | 30 |
| Allbirds | 1,078 | 83 | 30 |
| BIRKENSTOCK | 6,827 | 1,677 | 30 |
| Rothy's | 239 | 155 | 30 |
| Dr. Martens | 2,780 | 213 | 30 |
| Reebok | 624 | 162 | 30 |
| Timberland | 7,718 | 542 | 30 |
| Steve Madden | 277 | 277 | 30 |
| Clarks Shoes | 4,913 | 516 | 29 |
| Vionic Shoes | 155 | 155 | 30 |
| OOFOS | 334 | 222 | 30 |
| DREAM PAIRS | 265 | 73 | 30 |
| Cole Haan | 367 | 358 | 30 |
| Merrell | 1,155 | 0 | 30 |
| KEEN | 1,642 | 146 | 30 |
| Saucony | 824 | 165 | 30 |
| ALDO Shoes | 230 | 217 | 29 |
| SOREL | 1,451 | 388 | 30 |
| Ariat | 218 | 217 | 30 |
| Tecovas | 389 | 387 | 30 |
| Thursday Boot Company | 2,826 | 1,783 | 30 |
| Altra Running | 613 | 83 | 30 |
| Jordan | 455 | 94 | 30 |
| Under Armour | 7,522 | 1,050 | 29 |
| Finish Line | 159 | 155 | 14 |
| Kizik | 191 | 169 | 30 |
| Journeys | 66 | 66 | 30 |
| Vessi | 620 | 206 | 30 |
| KURU Footwear | 160 | 159 | 30 |
| CARIUMA | 362 | 31 | 30 |
| Shoe Carnival | 74 | 43 | 29 |
Meta Ad Library, read September 21, 2026. Library and active counts are Meta’s own. 49 of these footwear brands have enough creative on file for a page of their own.
carousel leads at 59 percent of the 1,451 creatives read here, with video at 26 percent and static at 14. Shop now carries 68 percent of the calls to action.
The median creative here ran 38 days and the longest was still up at 958. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
Calzado de golf para hombre Tiger Woods '13 - Negro
Pantalones tejidos para hombre Nike Sportswear Tech Pack - Gris
Approved by Podiatrists
Colorless
Women's ATOM
Women's TREAD
Feels like walking on the cloud
Nike Dri-FIT Icon Men's Basketball Jersey
Calzado para mujer Nike Air Force 1 '07 - Blanco
It's Better On The App
It's Better On The App
PUMA APP
PUMA APP
Handmade, Timeless Styles
Dockers Men's Gordon Medium/Wide Cap Toe Oxford Shoes (Black)
Cariuma OCA Low Gum Off-White Canvas Sneaker - Gum Off-White / Women 10.5 / Men 9
The Best of Nike - Personalized to You
Calzado de entrenamiento para hombre Nike Metcon 8 - Gris
KIDS' CHUCK TAYLOR ALL STAR STREET MID TOP SNEAKER
Dockers Men's Gordon Cap Toe Oxford Shoes (Black)
Bondi SR
Cappello Performance
Discounts, bundles and free shipping, where the offer is the creative.
Cariuma OCA Low Gum Off-White Canvas Sneaker - Gum Off-White / Women 10.5 / Men 9
KIDS' CHUCK TAYLOR ALL STAR STREET MID TOP SNEAKER
Birkenstock Men's Arizona Footbed Sandals (Mocha)
Mafate Speed 2
Save $40 on Best Selling Shoes
Special Sale
Big Style, Bigger Savings
Customer voice, creator posts and reviews used as the hook.
Thursday Boots | Highest Quality x Honest Prices.
Premium Leather Footwear Sold at Honest Prices 👌
Thursday | Highest Quality. Honest Prices.
THURSDAY | ★★★★★ 125,000+ 5-Star Reviews
Thursday Boots | Highest Quality x Honest Prices
DREAM PAIRS REWARDS
Thursday Sneakers | Highest Quality x Honest Prices
Thursday Jackets | Highest Quality x Honest Prices
The ad teaches something before it asks for anything.
Your Old Shoes Can’t Do This
Save Big on Heel Support
Still Proud To Be.
Explore The Allbirds Sale
Explore The Allbirds Sale
SHOP THE EDIT
SHOP THE EDIT
Announcements, drops and restocks.
Bondi SR
Bondi SR
Introducing ROAM 2
Introducing ROAM 2
🆕 The Quest Collection
PUMA x NEYMAR Trucker Cap
Naturalizer Women's Madalynn Gore Block Heel Booties (Black)
Thursday Sneakers! | The Court
This page shows 1,451 creatives. Meta lists 159,902 for these advertisers, and 26,622 are running right now. Sprites reads the whole library for the brands you follow across Meta, Google and LinkedIn, and runs your own campaigns off what it finds once you approve the change.