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  1. Home/
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  3. Black Friday ad examples/
  4. Footwear ads

Black Friday Cyber Monday 2026 · updated September 22, 2026

Black Friday footwear ads (2026)

In 2025, the median footwear brand put its first Black Friday ad live 9 days before Black Friday, and the deepest discount it named was 50% off. Black Friday 2026 is Nov 27, 2026. Below: the ads themselves, when they started, and what they offered.

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Black Friday 2025 ads
118
Brands
55
Live for 2026
0
Median first ad
9d before

When do brands start Black Friday ads?

The median brand’s first Black Friday ad went live 9 days before Black Friday 2025. Counting each brand once, by its earliest ad:

First Black Friday adBrandsShare
More than 6 weeks before1
2%
4 to 6 weeks before3
5%
2 to 4 weeks before15
27%
1 to 2 weeks before13
24%
The final week15
27%
Black Friday to Cyber Monday7
13%
After Cyber Monday1
2%

How deep are Black Friday discounts?

65% of brands put a percentage in their Black Friday ads. Among them, the median deepest discount was 50% off.

  • Under 20% off
    3%
  • 20–29% off
    11%
  • 30–39% off
    8%
  • 40–49% off
    8%
  • 50–59% off
    36%
  • 60% off or more
    33%

Offer mechanics, share of ads

  • Sitewide sale10%
  • Deadline or countdown9%
  • Early access9%
  • Buy one, get one6%
  • Free shipping5%
  • Bundles and sets1%
  • Gift with purchase1%

The longest-running Black Friday 2025 ads

carousel led at 42% of Black Friday creative, and "Shop now" carried 88% of the calls to action. The median ad ran 14 days. The ones below stayed up longest, which in a two-week season is the clearest public sign an ad was working.

Every creative, with its copy, format and run length

Black Friday 2025, brand by brand

When each brand’s first Black Friday ad went live, the deepest discount it named, and how many Black Friday creatives it ran.

BrandFirst Black Friday adDeepest discountAds
VansDec 1, 202550% off1
TimberlandDec 1, 202550% off1
schuhNov 23, 2025 (5d before)60% off6
VIVAIANov 11, 2025 (17d before)60% off18
United NudeNov 28, 202550% off1
KICKS CREWNov 28, 202550% off2
DevilinspiredNov 3, 2025 (25d before)12% off1
SUPERGLAMOUROUSNov 26, 2025 (2d before)20% off2
ALOHASSep 19, 2025 (70d before)—1
NumeriśNov 11, 2025 (17d before)—1

Black Friday ads by platform

  • Black Friday Facebook ads

    4,182 Black Friday ads on Facebook and Instagram.

  • Black Friday LinkedIn ads

    658 Black Friday ads on LinkedIn.

  • Black Friday on ChatGPT ads

    2026 is the first Black Friday with ads inside ChatGPT. See what they look like in the ChatGPT ads library.

  • Every Black Friday ad example

    All platforms and industries in one place.

Black Friday advertising questions

When is Black Friday 2026?
Black Friday 2026 is November 27, 2026, and Cyber Monday is November 30, 2026.
When do brands start running Black Friday ads?
For footwear brands in 2025, the median brand put its first Black Friday ad live 9 days before Black Friday. 51% started in the final two weeks, and 7% started more than four weeks out.
How big are Black Friday discounts in ads?
Among footwear brands whose Black Friday ads named a percentage, the median deepest discount was 50% off. 65% of brands put a percentage in the ad at all.
What ad format do brands use for Black Friday?
Carousel ads made up 42% of the Black Friday ads here, ahead of static at 32%.
How long do Black Friday ads run?
The median Black Friday ad that has ended ran 14 days. Most are built for one short window and switched off after Cyber Monday.
Can I run Black Friday ads on ChatGPT?
Yes. 2026 is the first Black Friday with ads inside ChatGPT: sponsored cards below an answer, shown to Free and Go users since February 9, 2026 and bought in OpenAI Ads Manager from $25 a day.

Build your Black Friday ads from what worked

This page is one read. Sprites watches the library for the brands you follow across Meta, Google and LinkedIn, shows every creative with its run dates, and proposes the changes worth making in your own account once you approve them.

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