46,063 ads from 55 eyewear brands in the Meta Ad Library, 18,634 running now.
55 eyewear brands have 46,063 ads in the Meta Ad Library between them, and 18,634 of those were running when we read it on October 5, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Eyewear solved its only real objection with home try-on, and a decade later almost every ad in the category is still built around removing that same risk.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Warby Parker | 149 | 146 | 50 |
| Zenni Optical | 788 | 746 | 34 |
| Ray-Ban | 1,128 | 423 | 45 |
Brand pages: Warby Parker · Zenni Optical · Ray-Ban · Pair Eyewear · GlassesUSA.com · Eyebuydirect · Shady Rays · Sunglass Hut · LensCrafters · goodr · Knockaround · Visionworks · Zeelool · MyEyeDr. · Vooglam · Pearle Vision · Maui Jim · Costa Sunglasses · ROKA · Stanton Optical · Smith · Peepers · Felix Gray · CADDIS · KREWE · Tifosi Optics · Persol · Oliver Peoples · Payne Glasses · Yesglasses · RAEN · Pit Viper · Firmoo · Eyeglass World · Eyemart Express · Vogue Eyewear · Eyeconic · Quay Australia · Moscot · Eyebobs · Gentle Monster · Oakley · 1-800 Contacts · BonLook · Wiley X · Sunski · Izipizi · Ombraz · Bailey Nelson · Quay · Lenskart · Lensmart · VR Wave · Jollynova · Vision Express
Meta Ad Library, read October 5, 2026. Library and active counts are Meta’s own. 55 of these eyewear brands have enough creative on file for a page of their own.
carousel leads at 49 percent of the 2,140 creatives read here, with video at 31 percent and static at 21. Shop now carries 67 percent of the calls to action.
The median creative here ran 33 days and the longest was still up at 1154. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Eyewear video ads · Eyewear static ads · Eyewear carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Only $14.95 nowLensmart · running 1,154 days
If you like these frames as much as we do, clearly we should be friends.Eyebuydirect · ran 771 days
I'm Wearing Burgundy?goodr · running 544 days
Upgrade your Meta Ray-ban smartglasses in style!VR Wave · running 529 days
Tough on the outside, gentle on the face—kids’ glasses are made for real life.Firmoo · running 487 days
Discover Oakley® Outdoor Apparel Collection to keep your body dry and performing at its best.Oakley · running 480 days
3 percent of these ads open with a question, 15 percent put a number in the first line, and 1 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+46,051 more eyewear ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
Customer voice, creator posts and reviews used as the hook.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
The scroll decides in a second or two, so the product goes in the first frame, in someone's hand or on someone's body, not after an intro. Carousel leads in this category.
A review, a creator trying it, a real buyer’s routine: customer voice carries a claim further than the brand can. Run several voices against each other and keep the one that sells.
A bundle, a first-order discount or free shipping turns interest into an order. 10 percent of the eyewear ads here lead with a price in the ad.
Broad targeting with strong creative beats narrow interest lists for most product brands now. Feed Meta your catalog and purchase events, and spend your time on new creative rather than new audiences.
The median eyewear ad here stayed up 33 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
When eyewear brands start their Black Friday ads, how deep they cut, and which are already live for this year: Eyewear Black Friday ad examples.
The rest of fashion, category by category, and the ads ChatGPT shows the same shoppers.
This page shows 2,140 creatives. Meta lists 46,063 for these advertisers, and 18,634 are running right now. Sprites' proprietary marketing agent reads every eyewear ad running now, writes and designs ads for your product in the styles that sell, and runs them on Meta, Google and TikTok once you approve.