44 eyewear brands have 33,367 ads in the Meta Ad Library between them, and 15,674 of those were running when we read it on October 5, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Eyewear solved its only real objection with home try-on, and a decade later almost every ad in the category is still built around removing that same risk.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Brand | Ads in library | Running now | Read here |
|---|---|---|---|
| Warby Parker | 149 | 146 | 50 |
| Zenni Optical | 788 | 746 | 34 |
| Ray-Ban | 1,128 | 423 | 45 |
Brand pages: Warby Parker · Zenni Optical · Ray-Ban · Pair Eyewear · GlassesUSA.com · Eyebuydirect · Shady Rays · Sunglass Hut · LensCrafters · goodr · Knockaround · Visionworks · Zeelool · MyEyeDr. · Vooglam · Pearle Vision · Maui Jim · Costa Sunglasses · ROKA · Stanton Optical · Smith · Peepers · Felix Gray · CADDIS · KREWE · Tifosi Optics · Persol · Oliver Peoples · Payne Glasses · Yesglasses · RAEN · Pit Viper · Firmoo · Eyeglass World · Eyemart Express · Vogue Eyewear · Eyeconic · Quay Australia · Moscot · Eyebobs · Gentle Monster · Oakley · 1-800 Contacts · BonLook
Meta Ad Library, read October 5, 2026. Library and active counts are Meta’s own. 44 of these eyewear brands have enough creative on file for a page of their own.
carousel leads at 51 percent of the 1,787 creatives read here, with video at 28 percent and static at 21. Shop now carries 65 percent of the calls to action.
The median creative here ran 31 days and the longest was still up at 771. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
Customer voice, creator posts and reviews used as the hook.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
When eyewear brands start their Black Friday ads, how deep they cut, and which are already live for this year: Eyewear Black Friday ad examples.
The rest of fashion, category by category, and the ads ChatGPT shows the same shoppers.