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  1. Home/
  2. Ad libraries/
  3. Eyewear ads

Eyewear ads

37 eyewear brands have 29,861 ads in the Meta Ad Library between them, and 13,059 of those were running when we read it on September 21, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.

Eyewear solved its only real objection with home try-on, and a decade later almost every ad in the category is still built around removing that same risk.

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Advertisers
37
Ads listed by Meta
29,861
Running now
13,059
Shown on this page
1,107

Which eyewear brands run the most ads?

The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.

BrandAds in libraryRunning nowShown here
Warby Parker21921630
Zenni Optical78173730
Ray-Ban1,09134930
Pair Eyewear51451030
GlassesUSA.com28628629
Eyebuydirect29419830
Shady Rays37137129
Sunglass Hut74415730
LensCrafters30930930
goodr53834130
Knockaround24924929
Visionworks25425430
Zeelool8,1093,10930
MyEyeDr.38222730
Vooglam7,61520330
Pearle Vision32824730
Maui Jim80246630
Costa Sunglasses162930
ROKA229830
Stanton Optical1,5821,58230
Smith47847330
Peepers74474430
Felix Gray1264430
CADDIS56530
KREWE3922030
Tifosi Optics23723630
Persol1749530
Oliver Peoples2822230
Payne Glasses848330
Yesglasses12010130
RAEN343430
Pit Viper21921930
Firmoo96582230
Eyeglass World11010130
Eyemart Express22218830
Vogue Eyewear3054430
Eyeconic454030

Meta Ad Library, read September 21, 2026. Library and active counts are Meta’s own. 37 of these eyewear brands have enough creative on file for a page of their own.

What formats do eyewear ads use?

carousel leads at 56 percent of the 1,107 creatives read here, with video at 29 percent and static at 16. Shop now carries 56 percent of the calls to action.

The median creative here ran 35 days and the longest was still up at 771. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.

Eyewear ad examples

One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.

  • Eyebuydirect ad creative
    Eyebuydirect
    Ran 771 days

    Eyebuydirect

  • goodr ad creativeLive
    goodr
    Ran 530 days

    Phoenix At A Bloody Mary Bar

  • Eyebuydirect ad creative
    Eyebuydirect
    Ran 503 days

    Ridge in Tortoise

  • Firmoo ad creativeVideoLive
    Firmoo
    Ran 473 days

    Firmoo Kids Glasses

  • Firmoo ad creativeLive
    Firmoo
    Ran 470 days

    Firmoo Kids Glasses

  • Zeelool ad creativeLive
    Zeelool
    Ran 437 days

    Arale Round Tortoise Glasses

  • Zeelool ad creativeVideoLive
    Zeelool
    Ran 437 days

    🔥 Down to $7 frame 🔥

  • ROKA ad creative
    ROKA
    Ran 435 days

    Maak een afspraak 👉🏻

  • ROKA ad creative
    ROKA
    Ran 435 days

    Maak een afpsraak en ontvang een €70 kortingsvoucher

  • ROKA ad creative
    ROKA
    Ran 434 days

    Maak een afpsraak en ontvang een €70 kortingsvoucher

  • ROKA ad creative
    ROKA
    Ran 434 days

    Maak een afpsraak en ontvang een €70 kortingsvoucher

  • ROKA ad creative
    ROKA
    Ran 433 days

    Maak vandaag jouw afspraak!

  • ROKA ad creative
    ROKA
    Ran 433 days

    Maak een afspraak 👉🏻

  • Zeelool ad creativeLive
    Zeelool
    Ran 418 days

    Riley Rectangle Dark-Gray Glasses

  • Zeelool ad creative
    Zeelool
    Ran 369 days

    Arale Round Black Glasses Try it First😊😊

  • Zeelool ad creativeVideo
    Zeelool
    Ran 356 days

    Hot sale

  • Zeelool ad creative
    Zeelool
    Ran 356 days

    Riley Rectangle Dark-Gray Glasses

  • Firmoo ad creativeLive
    Firmoo
    Ran 356 days

    Firmoo Kids Glasses

  • ROKA ad creative
    ROKA
    Ran 355 days

    Ontdek onze 2025 collectie

  • Zeelool ad creative
    Zeelool
    Ran 350 days

    Arale Round Tortoise Glasses

  • Smith ad creative
    Smith
    Ran 349 days

    Lowdown 2 RX Eyeglasses

  • Zeelool ad creative
    Zeelool
    Ran 343 days

    Paola Asymmetric Black Glasses

  • ROKA ad creativeVideo
    ROKA
    Ran 339 days

    €70 korting op je pak 👉

  • Firmoo ad creativeLive
    Firmoo
    Ran 338 days

    Firmoo Anime Collection

Eyewear offer ads

Discounts, bundles and free shipping, where the offer is the creative.

  • Zeelool ad creativeLive
    Zeelool
    Ran 437 days

    Arale Round Tortoise Glasses

  • Zeelool ad creativeLive
    Zeelool
    Ran 418 days

    Riley Rectangle Dark-Gray Glasses

  • Zeelool ad creative
    Zeelool
    Ran 369 days

    Arale Round Black Glasses Try it First😊😊

  • Zeelool ad creativeVideo
    Zeelool
    Ran 356 days

    Hot sale

  • Zeelool ad creative
    Zeelool
    Ran 356 days

    Riley Rectangle Dark-Gray Glasses

  • Zeelool ad creative
    Zeelool
    Ran 350 days

    Arale Round Tortoise Glasses

  • Zeelool ad creative
    Zeelool
    Ran 343 days

    Paola Asymmetric Black Glasses

  • Zeelool ad creative
    Zeelool
    Ran 319 days

    Riley Rectangle Dark-Gray Glasses

Eyewear educational ads

The ad teaches something before it asks for anything.

  • goodr ad creativeLive
    goodr
    Ran 161 days

    Shop All Color Combos

  • goodr ad creativeLive
    goodr
    Ran 156 days

    Shop All Color Combos

  • Smith ad creativeVideoLive
    Smith
    Ran 94 days
  • Smith ad creativeLive
    Smith
    Ran 79 days

    SMITH Blue Light Lenses

  • Vooglam ad creative
    Vooglam
    Ran 71 days

    Veromca - Black Cat Eye Glasses | Vooglam

  • goodr ad creativeVideo
    goodr
    Ran 62 days
  • Smith ad creativeVideoLive
    Smith
    Ran 56 days

    Guide's Choice Sunglasses

  • Stanton Optical ad creativeVideoLive
    Stanton Optical
    Ran 52 days

    We Raise Value Not Prices

Eyewear launch and new product ads

Announcements, drops and restocks.

  • Zeelool ad creative
    Zeelool
    Ran 343 days

    Paola Asymmetric Black Glasses

  • Zeelool ad creativeLive
    Zeelool
    Ran 279 days

    Arale Round Black GlassesNew Budget Glasses For All 🌸

  • Yesglasses ad creativeVideoLive
    Yesglasses
    Ran 262 days
  • Zeelool ad creativeLive
    Zeelool
    Ran 224 days

    Paola Asymmetric Black Glasses

  • Firmoo ad creativeVideoLive
    Firmoo
    Ran 220 days

    Firmoo Floral Collection

  • Knockaround ad creativeLive
    Knockaround
    Ran 219 days

    Special Edition 😎 Bob Marley Shades

  • Eyebuydirect ad creativeLive
    Eyebuydirect
    Ran 212 days

    Pickering in Gunmetal

  • Eyebuydirect ad creativeLive
    Eyebuydirect
    Ran 212 days

    Kyle in Black

See the other 28,754 ads

This page shows 1,107 creatives. Meta lists 29,861 for these advertisers, and 13,059 are running right now. Sprites reads the whole library for the brands you follow across Meta, Google and LinkedIn, and runs your own campaigns off what it finds once you approve the change.

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