452 video ads from 54 eyewear brands in the Meta Ad Library, 369 running now.
These are the video ads eyewear brands bought through Meta, the ads people see on Facebook and Instagram: 452 creatives from 54 advertisers, read from the Meta Ad Library on October 5, 2026, 369 of them still running. The median one ran 46 days and the longest 987.
Eyewear solved its only real objection with home try-on, and a decade later almost every ad in the category is still built around removing that same risk.
Live ads first, then the ones that stopped most recently. Every card carries the advertiser that ran it and how long it ran.
+440 more eyewear video ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
The longest-running one from each advertiser, in its own words. Nobody keeps paying to deliver an ad that is not working, so these are the ones worth copying first.
Glow in glamour✨Lensmart · running 987 days
Upgrade your Meta Ray-ban smartglasses in style!VR Wave · running 529 days
Tough on the outside, gentle on the face—kids’ glasses are made for real life.Firmoo · running 487 days
🔥 Down to $7 frame 🔥Zeelool · running 451 days
Now available at Vision ExpressVision Express · running 449 days
€70 korting op je pak 👉ROKA · ran 339 days
Shop now is the button on 61 percent of them, Book now on 14, Learn more on 13.
4 percent open with a question, 6 percent put a number in the first line, and 2 percent lead with an emoji.