50 gyms and studios have 16,604 ads in the Meta Ad Library between them, and 11,440 of those were running when we read it on October 5, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Gym advertising is seasonal in a way almost nothing else is, and the libraries show the entire category crowding into the same six weeks of January auction.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Brand | Ads in library | Running now | Read here |
|---|---|---|---|
| Planet Fitness | 1,051 | 1,040 | 50 |
| Orangetheory Fitness | 136 | 50 | 50 |
| Club Pilates | 226 | 226 | 40 |
Brand pages: Planet Fitness · Orangetheory Fitness · Club Pilates · Anytime Fitness · Crunch Fitness · F45 Training · LA Fitness · Life Time · Pure Barre · Burn Boot Camp · 24 Hour Fitness · Equinox · Gold's Gym · HOTWORX · EōS Fitness · StretchLab · CorePower Yoga · Chuze Fitness · CycleBar · VASA Fitness · barre3 · Barry's · solidcore · Fitness Connection · Onelife Fitness · UFC GYM · Fit Body Boot Camp · Workout Anytime · SoulCycle · TITLE Boxing Club · Rumble Boxing · Snap Fitness · YogaSix · Retro Fitness · BODY20 · YouFit Gyms · O2 Fitness Clubs · 9Round Kickboxing Fitness · 9Round Fitness · Row House · The Bar Method · Basecamp Fitness · Stretch Zone · Hydrow · Tonal · Peloton · Bowflex · NordicTrack · Rogue · Tempo
Meta Ad Library, read October 5, 2026. Library and active counts are Meta’s own. 50 of these gyms and studios have enough creative on file for a page of their own.
carousel leads at 39 percent of the 1,712 creatives read here, with video at 36 percent and static at 25. Learn more carries 36 percent of the calls to action.
The median creative here ran 23 days and the longest was still up at 790. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length