12 apartment platforms have 9,737 ads in the Meta Ad Library between them, and 8,677 of those were running when we read it on October 8, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Apartment ads are a housing search with a move-in date, and the creative is a floor plan and a neighborhood, because the rent is what the listing is for.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Brand | Ads in library | Running now | Read here |
|---|---|---|---|
| Apartments.com | 810 | 780 | 34 |
| Zillow | 358 | 336 | 39 |
| Apartment List | 153 | 120 | 33 |
Brand pages: Apartments.com · Zillow · Apartment List · Realtor.com · Redfin · RentCafe · ApartmentGuide · StreetEasy · Equity Residential · Greystar · Camden · Invitation Homes
Meta Ad Library, read October 8, 2026. Library and active counts are Meta’s own. 12 of these apartment platforms have enough creative on file for a page of their own.
carousel leads at 65 percent of the 311 creatives read here, with video at 21 percent and static at 14. Learn more carries 53 percent of the calls to action.
The median creative here ran 47 days and the longest was still up at 581. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length