34 ads from 12 direct primary care practices in the Meta Ad Library, 34 running now.
12 direct primary care practices have 34 ads in the Meta Ad Library between them, and 34 of those were running when we read it on October 23, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Direct primary care is bought by people tired of rushed visits and surprise bills, so the ads that join members promise a flat price, a doctor who stays in the room, and a local clinic worth the drive.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Modern Care DPC | 7 | 7 | 6 |
| Lucido Family Medicine | 3 | 3 | 3 |
| UpFront Health | 2 | 2 | 2 |
Meta Ad Library, read October 23, 2026. Library and active counts are Meta’s own.
Single image leads at 58 percent of the 33 creatives read here, with carousel at 27 percent and video at 15. See details carries 34 percent of the calls to action.
The median creative here ran 129 days and the longest was still up at 1155. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
UpFront Health is a Direct Primary Care practice with 2 locations in Seiling, OK and Woodward, OK.UpFront Health · running 1,155 days
Direct primary care clinic located in Bonita Springs, FloridaBloom Direct Primary Care · running 864 days
At Thrive Direct Primary Care patients have direct access to their doctor through phone, text, secure messagi…Thrive Direct Primary Care · running 740 days
Valparaiso Concierge MedicineDunes Family Clinic · running 584 days
Why Direct Primary Care?Carolinas Pediatrics & Primary Care · running 543 days
“Insured or Ensured?” 🤔Reliant Direct Primary Care · running 310 days
6 percent of these ads open with a question, 6 percent put a number in the first line, and 0 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+22 more direct primary care ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
A first visit is a bigger decision than a purchase, so the ads that book patients and clients offer the easy first step: a consultation, an assessment, an opening this week.
People choose a person, not a building. A face, a name and a sentence in their own voice build more trust than stock imagery, and they set the practice apart from every chain in the feed.
Cost, pain, recovery time, whether it will look natural: the ads that last answer one worry each and link to the answer in full.
Target a radius around the practice and retarget everyone who visited your site or watched your videos. "See details" is the most common button here. Call every form lead back the same day.
The median direct primary care ad here stayed up 129 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 33 creatives. Meta lists 34 for these advertisers, and 34 are running right now. Sprites' proprietary marketing agent reads every direct primary care ad running now, writes ads for your practice in the styles that work, and launches them on Facebook, Instagram and Google once you approve.