12 soccer brands have 50,783 ads in the Meta Ad Library between them, and 10,128 of those were running when we read it on October 8, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Kit drops and match weeks have to be explained, and soccer ads in the US still teach a calendar the audience did not grow up inside.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
Brand pages: Nike · Adidas · Puma · New Balance · MLS · Umbro · Gatorade · Under Armour · Dick's Sporting Goods · Foot Locker · Wilson · Diadora
Meta Ad Library, read October 8, 2026. Library and active counts are Meta’s own. 12 of these soccer brands have enough creative on file for a page of their own.
carousel leads at 66 percent of the 422 creatives read here, with video at 22 percent and static at 12. Shop now carries 80 percent of the calls to action.
The median creative here ran 47 days and the longest was still up at 958. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length