40 retailers have 37,198 ads in the Meta Ad Library between them, and 26,963 of those were running when we read it on October 2, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Retailers advertise the trip, not the product: a sale, a season, a reason to come in this week, because once a shopper is inside the store or the app every other item sells itself.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
Brand pages: Macy's · Depop · Aldi · REI · Sephora · Costco · TJ Maxx · The Home Depot · Kroger · CVS · Ulta Beauty · Publix · Kohl's · Poshmark · Etsy · eBay · Best Buy · Nordstrom · Back Market · Dick's Sporting Goods · JCPenney · QVC · Houzz · Nordstrom Rack · Shipt · Neiman Marcus · Saks Fifth Avenue · SSENSE · Zulily · Newegg · Lowe's · Sam's Club · Harbor Freight · BJ's Wholesale Club · Five Below · Marshalls · O'Reilly Auto Parts · Ace Hardware · 7-Eleven · Belk
Meta Ad Library, read October 2, 2026. Library and active counts are Meta’s own. 40 of these retailers have enough creative on file for a page of their own.
carousel leads at 52 percent of the 1,158 creatives read here, with video at 36 percent and static at 11. Shop now carries 73 percent of the calls to action.
The median creative here ran 27 days and the longest was still up at 485. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
Customer voice, creator posts and reviews used as the hook.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length