15 retailers have 16,972 ads in the Meta Ad Library between them, and 13,028 of those were running when we read it on October 2, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Retailers advertise the trip, not the product: a sale, a season, a reason to come in this week, because once a shopper is inside the store or the app every other item sells itself.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
Meta Ad Library, read October 2, 2026. Library and active counts are Meta’s own. 15 of these retailers have enough creative on file for a page of their own.
What formats do retail ads use?
video leads at 46 percent of the 422 creatives read here, with carousel at 45 percent and static at 10. Shop now carries 65 percent of the calls to action.
The median creative here ran 33 days and the longest was still up at 485. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
Retail ad examples
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
Every creative, with its copy, format and run length
Retail offer ads
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
Retail educational ads
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Retail launch and new product ads
Announcements, drops and restocks.
Every creative, with its copy, format and run length
See the other 16,550 ads
This page shows 422 creatives. Meta lists 16,972 for these advertisers, and 13,028 are running right now. Sprites reads the whole library for the brands you follow across Meta, Google and LinkedIn, and runs your own campaigns off what it finds once you approve the change.