Updated as of November 12, 2026
“Visit Backstage at Macy’s”
“With deals this good, Brianne Howey couldn't stop at just one thing. Discover Backstage at Macy’s and see all the new finds (and savings) that are waiting for you.”
The Backstage ad promises new finds and savings, using the idea that shoppers may leave with more than they planned. “Learn more” invites them to discover what is waiting at Macy's.
Copy this: Give shoppers a reason to browse beyond the item they came for.