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  1. Home/
  2. Ad libraries/
  3. Weight loss ads

Weight loss ads

14 weight loss brands have 49,813 ads in the Meta Ad Library between them, and 3,728 of those were running when we read it on September 23, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.

Weight loss is the category Meta watches hardest, so the ads that survive review have stopped promising a number and sell a routine, a prescriber or a community instead.

What Meta allows

Meta's health and wellness rules apply here. An ad cannot assert or imply something personal about the viewer, such as their weight, before-and-after images are restricted, weight loss ads can only reach people 18 and older, and unrealistic claims about results are rejected.

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Advertisers
14
Ads listed by Meta
49,813
Running now
3,728
Creatives read
283

Which weight loss brands run the most ads?

The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.

BrandAds in libraryRunning nowRead here
hers84972730
Noom1,73364430
hims5,4081,22730

Brand pages: hers · Noom · hims · LifeMD · Fridays · QuickMD · Lindora · GOLO · BetterMe · V Shred

Meta Ad Library, read September 23, 2026. Library and active counts are Meta’s own. 10 of these weight loss brands have enough creative on file for a page of their own.

What formats do weight loss ads use?

Single image leads at 49 percent of the 283 creatives read here, with video at 37 percent and carousel at 14. Learn more carries 56 percent of the calls to action.

The median creative here ran 26 days and the longest was still up at 772. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.

Weight loss ad examples

One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.

Every creative, with its copy, format and run length

Weight loss offer ads

Discounts, bundles and free shipping, where the offer is the creative.

Every creative, with its copy, format and run length

Weight loss educational ads

The ad teaches something before it asks for anything.

Every creative, with its copy, format and run length

Weight loss launch and new product ads

Announcements, drops and restocks.

Every creative, with its copy, format and run length

See the other 49,530 ads

This page shows 283 creatives. Meta lists 49,813 for these advertisers, and 3,728 are running right now. Sprites reads the whole library for the brands you follow across Meta, Google and LinkedIn, and runs your own campaigns off what it finds once you approve the change.

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