Campaign of the week
Ro: Megan Fox “Ro Sparks” campaign
31 Meta ads from launch day, plus the film. The paid cuts all end on an offer. The film has none.
*Sum across the 4 brands with an estimate, calculated using Sprites’ proprietary AI model from public ad-library data.
The ads
24 creatives from 4 brands, campaign launches first. Click any to open it here.
The scoreboard
Live Meta ads, launch tempo, channels and modelled monthly spend for every ED brand on this page.
| Brand | Channels | Meta live | New in 7 days | Longest run | Spend / mo |
|---|---|---|---|---|---|
 Hims & Hers |    | 1,385 | 2 | 121d | $5.0M-$21.7M |
 Ro | | 767 | 200 | 132d | $2.7M-$11.7M |
 BlueChew | | 591 | 58 | 154d | $708k-$3.1M |
 Maximus | | 126 | 63 | 16d | $135k-$508k |
 Henry Meds | | 0 | 0 | 2d | — |
Every brand
Every ED brand in the index, most ads first.
What the whole category does
Four moves that show up across almost every brand here.
A famous face says it
The ad cannot say who it is for, so a celebrity does the implying. Megan Fox plays the pill. Serena and Barkley sell GLP-1s.
The lander is a quiz
No hero, no "learn more". Question one, a progress ring and the discount already applied.
A short URL per channel
ro.co/meganfox on TV, a different word on YouTube. Nobody types a UTM, so the redirect does the tagging.
The fine print is part of the ad
Compounded drugs carry a not-FDA-approved disclaimer. The good ones write a joke into it.
The breakdowns and the rest of the sector
ED ads and erectile dysfunction commercials, answered
Which of the ED brands runs the most ads?
Hims & Hers, with 1,385 Meta ads live as of September 17, 2026. Across the 5 ED brands on this page there are 2,869 Meta ads live.
Who is launching new ads fastest?
Ro launched 200 new Meta ads in the 7 days before September 17, 2026. The ED brands here launched 323 between them.
How much do they spend on ads?
About $17.7M a month across the 4 brands with a spend estimate, calculated using Sprites’ proprietary AI model. No ad library publishes spend, so every figure here is a modelled range.
Why do telehealth brands use celebrities?
The category cannot say who an ad is for. Platform rules stop an ad implying the viewer has a condition, so a famous face carries the message instead. Ro cast Megan Fox as the pill itself, Serena Williams and Charles Barkley for GLP-1s.
Where do health ads send the click?
Mostly to a quiz, not a homepage. The lander opens on question one with the discount already applied, because a curious click answers a question before it reads a pitch.
Can you advertise prescription drugs on Meta?
With Meta’s prior approval, to people 18 and over, in permitted countries. Compounded drugs carry a disclaimer that they are not FDA approved, which is why the fine print on these ads runs long.
Run ads like these, without the team
Sprites reads every competitor library in your category each week, then builds and runs your campaigns against what it finds.