Campaign of the week
Ro: Megan Fox “Ro Sparks” campaign
31 Meta ads from launch day, plus the film. The paid cuts all end on an offer. The film has none.
*Sum across the 14 brands with an estimate, calculated using Sprites’ proprietary AI model from public ad-library data.
The ads
24 creatives from 14 brands, campaign launches first. Click any to open it here.
The scoreboard
Live Meta ads, launch tempo, channels and modelled monthly spend for every consumer health brand on this page.
| Brand | Channels | Meta live | New in 7 days | Longest run | Spend / mo |
|---|---|---|---|---|---|
 Hims & Hers |    | 1,385 | 2 | 121d | $5.0M-$21.7M |
 Ro | | 767 | 200 | 132d | $2.7M-$11.7M |
 Eight Sleep | | — | — | — | $164k-$1.6M |
 Noom | | 667 | 11 | 561d | $1.8M-$9.4M |
 BlueChew | | 591 | 58 | 154d | $708k-$3.1M |
 Function Health | | 550 | 28 | 108d | $769k-$4.0M |
 Hone Health | | 540 | 108 | 187d | $385k-$1.7M |
 Superpower | | 451 | 151 | 204d | $463k-$2.6M |
 Maximus | | 126 | 63 | 16d | $135k-$508k |
 Found | | 71 | 39 | 17d | $143k-$518k |
 Nurx | | 70 | 54 | 68d | $153k-$556k |
 Everlywell | | 60 | 58 | 42d | $624k-$4.2M |
 Prenuvo | | 52 | 46 | 201d | $292k-$2.1M |
 Mochi Health | | 20 | 18 | 3d | $21k-$90k |
 Henry Meds | | 0 | 0 | 2d | — |
By category
Each category sells something the ad is not allowed to say outright, and each one gets around it differently.
GLP-1 and weight loss →
The biggest budgets in the space. Price is the hook, and the drug name mostly stays out of the ad.
ED →
Discretion is the product, so the ads lean on a famous face or a joke to say what the copy cannot.
Hormones and women’s health
Testosterone, menopause and birth control, sold as a lab result and a subscription.
Longevity and lab testing
Blood panels and full-body scans sold as a status object. Founders, doctors and biomarker counts do the talking.
Hair and skin
Before-and-after is restricted, so the ads sell the routine and the delivery box instead.
Sleep
Hardware with a health claim. Search does most of the work here, not the feed.
What the whole category does
Four moves that show up across almost every brand here.
A famous face says it
The ad cannot say who it is for, so a celebrity does the implying. Megan Fox plays the pill. Serena and Barkley sell GLP-1s.
The lander is a quiz
No hero, no "learn more". Question one, a progress ring and the discount already applied.
A short URL per channel
ro.co/meganfox on TV, a different word on YouTube. Nobody types a UTM, so the redirect does the tagging.
The fine print is part of the ad
Compounded drugs carry a not-FDA-approved disclaimer. The good ones write a joke into it.
The breakdowns and the rest of the sector
Health ads and commercials, answered
Which of the consumer health brands runs the most ads?
Hims & Hers, with 1,385 Meta ads live as of September 17, 2026. Across the 15 consumer health brands on this page there are 5,350 Meta ads live.
Who is launching new ads fastest?
Ro launched 200 new Meta ads in the 7 days before September 17, 2026. The consumer health brands here launched 836 between them.
How much do they spend on ads?
About $28.7M a month across the 14 brands with a spend estimate, calculated using Sprites’ proprietary AI model. No ad library publishes spend, so every figure here is a modelled range.
Why do telehealth brands use celebrities?
The category cannot say who an ad is for. Platform rules stop an ad implying the viewer has a condition, so a famous face carries the message instead. Ro cast Megan Fox as the pill itself, Serena Williams and Charles Barkley for GLP-1s.
Where do health ads send the click?
Mostly to a quiz, not a homepage. The lander opens on question one with the discount already applied, because a curious click answers a question before it reads a pitch.
Can you advertise prescription drugs on Meta?
With Meta’s prior approval, to people 18 and over, in permitted countries. Compounded drugs carry a disclaimer that they are not FDA approved, which is why the fine print on these ads runs long.
Run ads like these, without the team
Sprites reads every competitor library in your category each week, then builds and runs your campaigns against what it finds.