607 ads from 12 down payment assistance programs in the Meta Ad Library, 605 running now.
12 down payment assistance programs have 607 ads in the Meta Ad Library between them, and 605 of those were running when we read it on October 23, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Down payment assistance ads are often really new-build sales, so the pull comes from a specific grant amount, a town, and a starting home price, because buyers short on savings want proof the purchase is within reach.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Tennessee Housing Development Agency | 18 | 18 | 6 |
| Simple Property Solutions | 17 | 17 | 6 |
| Stanley Martin Homes | 526 | 526 | 6 |
Meta Ad Library, read October 23, 2026. Library and active counts are Meta’s own.
Single image leads at 50 percent of the 48 creatives read here, with carousel at 27 percent and video at 23. Learn more carries 44 percent of the calls to action.
The median creative here ran 62 days and the longest was still up at 1008. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Free LIVE Online EventEng Garcia Properties, LLC · running 1,008 days
Down Payment AssistanceAdvisors Mortgage Group · running 764 days
New Year, New Crib?Rodolfo Flores, AZ Realtor · running 647 days
Down Payment Assistance AvailableThe Husted Team - Keller Williams · running 456 days
Skyway RV TN is a buy here pay here for travel trailers, no credit checks with inhouse financing, down paymen…Skyway RV TN LLC · running 320 days
Affordable Family Homes Starting At $449,000Simple Property Solutions · running 279 days
4 percent of these ads open with a question, 28 percent put a number in the first line, and 0 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+595 more down payment assistance ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
A first visit is a bigger decision than a purchase, so the ads that book patients and clients offer the easy first step: a consultation, an assessment, an opening this week. 48 percent of the down payment assistance ads here lead with a price in the ad.
People choose a person, not a building. A face, a name and a sentence in their own voice build more trust than stock imagery, and they set the practice apart from every chain in the feed.
Cost, pain, recovery time, whether it will look natural: the ads that last answer one worry each and link to the answer in full.
Target a radius around the practice and retarget everyone who visited your site or watched your videos. "Learn more" is the most common button here. Call every form lead back the same day.
The median down payment assistance ad here stayed up 62 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 48 creatives. Meta lists 607 for these advertisers, and 605 are running right now. Sprites' proprietary marketing agent reads every down payment assistance ad running now, writes ads for your practice in the styles that work, and launches them on Facebook, Instagram and Google once you approve.